MB-220 Microsoft Dynamics 365 Marketing Course Overview:

This Microsoft Dynamics 365 Marketing Functional Consultant certification training course from CloudThat is designed for Microsoft Dynamics 365 Marketing functional consultants who implement solutions to standardize omnichannel messaging, build brand awareness, attract and convert leads, and deliver marketing insights. They also learn how to configure marketing applications, manage marketing email messages, webinars, and events, manage customer journeys, and configure Dynamics 365 Customer Voice.

By taking up this BootCamp course, candidates will receive in-depth training from our certified in-house subject matter experts to successfully clear the exam. We also provide relevant study material necessary to pass the MB-220 certification exam to help candidates become Dynamics 365 Marketing Functional Consultants.

After completing MB-220 Microsoft Dynamics 365 Marketing Training, students will be able to

  • Configure marketing applications
  • Manage segments and lists
  • Create and manage marketing forms and pages
  • Manage leads, contacts, and accounts
  • Create and manage marketing emails
  • Manage customer journeys
  • Manage events and webinars
  • Configure Dynamics 365 Customer Voice

Upcoming Batches

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MB-220 Certification Key Features:

  • Our Microsoft MB-220 training modules have 50% -60% hands-on lab sessions to encourage Thinking-Based Learning (TBL).
  • Interactive-rich virtual and face-to-face classroom teaching to inculcate Problem-Based Learning (PBL).
  • Microsoft certified instructor-led training and mentoring sessions to develop Competency-Based Learning (CBL).
  • Well-structured use-cases to simulate challenges encountered in a Real-World environment.
  • Integrated teaching assistance and support through experts designed Learning Management System (LMS) and ExamReady platform.
  • Being a Microsoft Learning Partner provides us with the edge over competition.

Who should attend this MB-220 Training?

  • IT or marketing professionals.

Prerequisites for the course:

  • Candidates should have some knowledge of marketing principles and the Marketing application’s role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Microsoft 365 applications.
  • Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.

MB-220 Course Outline Download Course Outline

In this module, you will learn about advanced settings, marketing content, templates, and integrations in Dynamics 365 for Marketing.

Lessons:

  • Configure organization and management settings
  • Configure marketing settings
  • Configure events settings

This module will review how to create, manage, and use segments and subscription centers.

Lessons:

  • Create and manage segments
  • Create and manage subscription centers and lists

This module will cover how to create marketing forms and pages.

Lessons:

  • Manage forms
  • Manage marketing pages

This module will cover how to manage customers as accounts or contacts, and how to nurture them through the lead lifecycle.

Lessons:

  • Create and manage leads
  • Manage accounts and contacts

This module will cover how to create email messages and customer journeys in Dynamics 365 Marketing.

Lessons:

  • Create marketing emails
  • Create customer journeys

This module will review the customer journey creation process.

Lessons:

  • Create an on-site event
  • Create a webinar event
  • Promote and manage events

This module will demonstrate how to create and distribute surveys to customers.

Lessons:

  • Create a survey project
  • Create surveys with Dynamics 365 Customer Voice
  • Send Dynamics 365 Customer Voice surveys

In this module, you will learn about using insights functionality to view and analyze data related to your marketing initiatives.

Lessons:

  • Evaluate marketing initiatives with analytics

Certification

    • By earning MB-220 certification, you can be established as competent Microsoft certified professional.
    • Demonstrate essential digital skills at workspace.
    • On successful completion of MB-220 training, aspirants receive a Course Completion Certificate from us.
    • By successfully clearing the MB-220 exam, aspirants earn Microsoft Certification.

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Course ID: 13438

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