AWS, Cloud Computing

3 Mins Read

Exploring Amazon IVS’s New In-Console Broadcasting Feature

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In live streaming, Amazon Interactive Video Service (Amazon IVS) has established itself as a managed service designed to deliver seamless and engaging video experiences. Recently, Amazon IVS introduced a groundbreaking feature: in-console broadcasting for low-latency streaming. This innovative feature allows broadcasters to initiate live streams directly from the AWS Management Console, eliminating the need for specialized external broadcasting software or SDKs. This simplified approach streamlines the broadcasting process and empowers broadcasters to go live quickly and easily.


Amazon IVS in-console broadcasting provides a straightforward and intuitive interface for initiating and managing low-latency live streams. Broadcasters can access the AWS Management Console, select their desired Amazon IVS channel, and launch a broadcast with a few clicks. The in-console broadcasting feature seamlessly handles the encoding, packaging, and delivery of the live stream, ensuring a smooth and reliable experience for viewers.

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To create a Latency Streaming Channel, Navigate to Amazon IVS service and click Create channel as shown below.


Give a name to the channel. We are selecting the Custom configuration option under Channel Configuration for this demo. You can also go with the default configuration, where the following configuration will be selected by default:

  1. Channel type: Standard (broadcast and deliver live video up to 1080p Full HD, with transcoding and 1080p pass-through)
  2. Video latency: Low (best for low-latency interactions with viewers)
  3. Playback authorization: Disabled
  4. Insecure ingest: Disabled

As shown below, select Basic under Channel type, which supports live streaming broadcast and delivery up to Full HD without transcoding the content. Select Low latency for the Video latency option and click the Create channel button. This was a very easy and simple way of creating an Amazon IVS low latency channel.


Once the channel gets created, switch to the Broadcast tab as shown below. Make the microphone and camera device selection per the requirement, and click Start broadcasting.


Highlights of the Feature

  • Simplified Broadcasting: Initiating and managing live streams is now as easy as navigating the AWS Management Console.
  • Streamlined Workflow: Eliminates the need for external broadcasting software or SDKs, reducing the complexity of the broadcasting process.
  • Enhanced Efficiency: Optimizes resource utilization and reduces overall operational costs.


The introduction of in-console broadcasting offers a multitude of benefits for broadcasters:

  • Reduced Complexity: Streamlines the broadcasting process, making it easier to go live quickly and easily.
  • Improved Efficiency: Leverages Amazon IVS infrastructure to handle encoding, packaging, and delivery, reducing the burden on broadcaster resources.
  • Enhanced Productivity: Empowers broadcasters to focus on creating engaging content rather than managing the intricacies of broadcasting technology.

Use Cases

The in-console broadcasting feature caters to a wide range of live streaming scenarios:

  • Real-time Events: Broadcast live events, such as concerts, conferences, and sporting matches, directly from the venue.
  • Interactive Webinars: Stream webinars and interactive sessions with minimal setup and effort.
  • Educational Broadcasts: Deliver educational content, including lectures, tutorials, and demonstrations, in real time.
  • Breaking News Coverage: Broadcast breaking news events as they happen, providing timely updates to a global audience.


Amazon IVS in-console broadcasting is available at no additional cost to existing Amazon IVS customers. Based on the chosen destinations and data usage, broadcasters are charged standard Amazon IVS rates for video input, output, and storage.


Amazon IVS in-console broadcasting revolutionizes how broadcasters initiate and manage low-latency live streams. In-console broadcasting empowers broadcasters to deliver seamless and engaging live video experiences to a global audience by simplifying the broadcasting process, enhancing efficiency, and expanding use cases.

Drop a query if you have any questions regarding Amazon IVS and we will get back to you quickly.

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1. What are the prerequisites for using in-console broadcasting?

ANS: – You must have an existing Amazon IVS account and at least one Amazon IVS channel to use in-console broadcasting.

2. What devices are supported for in-console broadcasting?

ANS: – In-console broadcasting is supported on most web browsers, including Chrome, Firefox, and Safari.

WRITTEN BY Aishwarya Joshi

Aishwarya works as a Research Associate (AWS Media services) with CloudThat. She is an enthusiastic individual and a good team player. A positive attitude is her way of dealing with everything. She enjoys learning new technologies and exploring various ways of problem-solving. As of late, she has become proficient in cloud services and enjoys writing technical blogs.



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