Course Overview of MB-280T03-A:

Dynamics 365 Customer Insights helps organizations deliver exceptional experience personalized to every customer. In this course, students will learn how to work with key features of Customer Insights – Data and Customer Insights – Journeys. First, students will learn about the business value of using a customer data platform. They will ingest data into Customer Insights – Data, create unified customer profiles, and create segments to help target specific audiences. Then, students will build impactful and personal experiences using Customer Insights – Journeys. They will create marketing assets like emails and text messages and deliver them via segment- and trigger-based journeys.

After completing MB-280T03-A course, participants will be able to:

  • Ingest and unify customer data using Customer Insights – Data
  • Create and manage unified customer profiles and segments
  • Design personalized marketing assets like emails and text messages
  • Build and execute segment- and trigger-based customer journeys
  • Deliver targeted, multi-channel customer experiences to drive engagement

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Key Features of Design and deliver powerful customer experiences with Dynamics 365 Customer Insights:

  • Hands-on data ingestion and customer profile unification

  • Practical creation and management of customer segments

  • Real-world design of personalized emails and SMS campaigns

  • Building and deploying trigger- and segment-based customer journeys

  • Use of AI-driven insights to enhance customer engagement

  • Live environment work (~40–50% hands-on exercises)

Who should Attend MB-280T03-A?

  • Business Analysts and Functional Consultants
  • Data Analysts and IT Specialists
  • Sales Operations Professionals

Prerequisites MB-280T03-A:

Basic understanding of customer data management and familiarity with Microsoft Power Platform or Dynamics 365 environments.

Why choose CloudThat as your training partner for MB-280T03-A:

  • Authorized Microsoft training partner offering official content
  • Expert-led, real-time coding sessions and labs
  • Compact 1‑day format for fast results
  • Post-course resources, Q&A support, and community access

Course Outline of Design and deliver powerful customer experiences with Dynamics 365 Customer Insights: Download Course Outline

Certification Details of MB-280T03-A:

  • Certificate of Completion (no exam required)
  • Microsoft Learn achievement code available
  • Digital badge shareable on LinkedIn or professional profiles

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Course ID: 26630

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FAQs:

One full day of instructor-led training [ILT].

This course is designed for functional consultants, power users, and anyone looking to configure and customize Dynamics 365 model-driven apps using Microsoft Dataverse.

No coding experience is required. The course focuses on no-code/low-code configuration using Power Apps and Dataverse.

Yes, the course includes extensive hands-on labs and exercises, with approximately 40–50% of the time spent on real-world, live configuration work.

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