AI/ML, AWS, Cloud Computing, Data Analytics

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Improving Analytical Capabilities through Generative BI on Amazon QuickSight

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Organizations today constantly seek innovative ways to extract valuable insights from their data to accelerate their business. Amazon QuickSight is an Amazon Web Services cloud-powered business intelligence (BI) tool that has become an essential platform for organizations looking to make data-driven decisions. However, as the volume and complexity of data continue to grow, traditional BI tools may fall short of providing the deep insights businesses need. This is where Generative Business Intelligence (Generative BI) comes into play, transforming how we analyze data and uncover hidden patterns. In this blog, we will explore how Generative BI can enhance analytics on Amazon QuickSight, paving the way for more informed and strategic decision-making.

Generative BI

Generative BI represents a significant evolution in the field of business intelligence. Unlike traditional BI, which relies on predefined dashboards and static reports, Generative BI leverages machine learning algorithms to generate insights, visualizations, and narratives from data dynamically. It empowers users to explore data more freely and discover patterns that might have gone unnoticed with conventional approaches.

Here are five key aspects of Generative BI:


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How Amazon QuickSight Enables Generative BI?

Amazon QuickSight has evolved to incorporate Generative BI features, making it a valuable tool for organizations looking to enhance their analytics capabilities. Here’s how Amazon QuickSight achieves this:

  • Integration with Machine Learning Services

Amazon QuickSight can integrate with AWS machine learning services such as Amazon SageMaker. By leveraging Amazon SageMaker, users can build and deploy machine learning models to analyze and generate insights from data within Amazon QuickSight. This enables predictive analytics and the automation of insights, key aspects of Generative BI.

  • Custom Calculations and Transformations

Amazon QuickSight provides the ability to create custom calculations and transformations on data. It can be used to create advanced analytics and predictive models within Amazon QuickSight, enhancing its generative capabilities. Users can use these features to generate calculated fields, aggregations, and predictions.

  • Native SQL Support

Amazon QuickSight supports SQL queries and allows users to perform complex data manipulations. Although it doesn’t fall strictly under the category of Generative BI, SQL support empowers users to craft dynamic and tailored reports and dashboards, a crucial facet of Generative BI’s adaptability.

  • Data Integration and Visualization

Amazon QuickSight supports data integration from various sources, including AWS data services like Amazon Redshift, Amazon RDS, and more. This data integration capability allows users to combine and analyze data from different sources, a fundamental requirement for Generative BI. Additionally, Amazon QuickSight provides visualization tools to create interactive and informative dashboards.

  • Extensibility and Customization

Amazon QuickSight’s extensibility through APIs and custom functions may allow developers to build Generative BI capabilities on the platform. Developers can create custom generative algorithms using AWS Lambda functions or other AWS services and integrate them with Amazon QuickSight.

Benefits of Combining Generative BI with Amazon QuickSight

Combining Generative Business Intelligence (Generative BI) with Amazon QuickSight, Amazon Web Services (AWS) business intelligence, and data visualization service can offer several benefits for organizations leveraging data for better decision-making and insights. Below are some of the benefits:

  • Automated Insights – Generative BI can automate the process of generating insights and reports from large datasets, reducing the manual effort required. When integrated with Amazon QuickSight, this automation streamlines the creation of dynamic and up-to-date dashboards and reports, allowing organizations to make data-driven decisions faster.
  • Predictive Analytics – Generative BI’s capabilities can be integrated with Amazon QuickSight to provide forecasts, predictions, and recommendations within dashboards and reports. This empowers organizations to take proactive steps and strategize for the future based on predictive insights.
  • Enhanced Data Exploration – Amazon QuickSight provides interactive data exploration and visualization capabilities. Combined with Generative BI, it can help users uncover hidden patterns and trends in data more efficiently. Users can interact with visualizations and receive automated insights and recommendations, making data exploration more insightful and actionable.
  • Scalability and Performance – AWS provides the infrastructure and scalability required to handle large datasets and complex analytics workloads. By combining Generative BI with Amazon QuickSight on AWS, organizations can efficiently process and analyze data, ensuring that reports and insights are generated quickly and accurately, even with substantial data volumes.
  • Data Integration – Amazon QuickSight supports data integration from various sources, including AWS data services. Combining Generative BI with Amazon QuickSight allows organizations to combine data from different sources, including external APIs, databases, and cloud services, into a unified view. This integrated data can be used for more comprehensive analysis and generative insights.
  • Personalized Reporting – Generative BI can offer personalized recommendations based on user behavior and preferences. When integrated with Amazon QuickSight, it can tailor the reports and dashboards to individual users or roles, ensuring each stakeholder receives the most relevant information. This personalization improves user engagement and the adoption of data-driven decision-making.
  • Cost-Efficiency – AWS offers flexible pricing models, including pay-as-you-go and scaling options. Organizations can manage costs effectively using Generative BI and Amazon QuickSight on AWS. Organizations can adjust resource levels in response to demand, thereby reducing infrastructure expenses while preserving analytical capabilities.
  • Security and Compliance – AWS provides robust security features and compliance certifications. Combining Generative BI with Amazon QuickSight on AWS ensures that sensitive data is handled securely and that organizations can meet regulatory and compliance requirements.
  • Integration with Other AWS Services – AWS offers a wide range of cloud services for data storage, processing, and machine learning. Amazon QuickSight can easily integrate these services, allowing organizations to leverage additional capabilities, such as Amazon Redshift for data warehousing or Amazon SageMaker for machine learning, to enhance Generative BI functionalities.


Generative Business Intelligence is revolutionizing how organizations analyze and derive value from their data. By integrating Generative BI with Amazon QuickSight, businesses can access real-time insights, explore data more intuitively, and benefit from data storytelling capabilities. This synergy empowers decision-makers at all levels to make more informed and strategic choices, ultimately driving business growth and success.

As data grows in complexity and volume, the integration of Generative BI and Amazon QuickSight is positioned to have a crucial role in enabling businesses to maintain a competitive edge in their respective landscapes.

Drop a query if you have any questions regarding Generative BI and we will get back to you quickly.

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1. What benefits does Generative BI bring to Amazon QuickSight users?

ANS: – Generative BI automates data analysis, offers predictive capabilities, and provides personalized insights. Users can expect faster access to actionable insights, improved data exploration, and enhanced reporting and visualization within Amazon QuickSight.

2. How does Generative BI impact the decision-making process within an organization?

ANS: – Generative BI accelerates decision-making by automating data analysis, providing predictive insights, and offering personalized recommendations. This enables organizations to make more informed and proactive decisions, improving business outcomes.

3. What data sources can be used with Generative BI on Amazon QuickSight?

ANS: – Amazon QuickSight supports many data sources, including databases, data warehouses, cloud storage, and third-party services. You can integrate data from sources like Amazon Redshift, Amazon RDS, Amazon S3, and more for comprehensive analysis.


Anusha R is a Research Associate at CloudThat. She is interested in learning advanced technologies and gaining insights into new and upcoming cloud services, and she is continuously seeking to expand her expertise in the field. Anusha is passionate about writing tech blogs leveraging her knowledge to share valuable insights with the community. In her free time, she enjoys learning new languages, further broadening her skill set, and finds relaxation in exploring her love for music and new genres.



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