AWS, Cloud Computing

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Amazon Connect Contact Lens with Agent Performance Management

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Introduction to Amazon Connect Contact Lens

Amazon Connect is a cloud-based contact center service offered by Amazon Web Services (AWS) that enables businesses to set up and run a contact center easily. Amazon Connect provides a range of features to help businesses improve customer service and streamline their contact center operations. One of these features is Amazon Connect Contact Lens, which uses machine learning to analyze customer interactions and provide valuable insights to businesses.

Amazon Connect Contact Lens is a powerful tool for businesses looking to understand customer interactions better. It automatically transcribes calls, captures key customer sentiments, and identifies issues that customers may be experiencing. These insights can be used to improve customer experience, identify areas for improvement, and measure the performance of agents.

Key features of Amazon Connect Contact Lens with Agent Performance Management

  1. Real-time monitoring: Amazon Connect Contact Lens with Agent Performance Management allows managers to monitor real-time customer interactions. This will enable managers to identify issues and provide feedback to agents as necessary quickly. For example, if a customer becomes upset during a call, a manager can immediately intervene and guide the agent on how to handle the situation.
  2. Automatic call transcription: Amazon Connect Contact Lens automatically transcribes calls, making it easier for managers to review and analyze customer interactions. This saves managers valuable time that would be spent manually reviewing and transcribing calls. Additionally, because the transcriptions are generated automatically, they are consistently accurate and reliable.
  3. Sentiment analysis: The tool analyzes calls for customer sentiment, allowing managers to identify issues and trends quickly. For example, if multiple customers express frustration with a particular product or service, managers can take action to address the issue and improve customer satisfaction.
  4. Call Analytics: Contact Lens can provide detailed analytics about each customer interaction, including call duration, hold times, and transfer rates. This information can help managers understand how well their agents handle customer calls and identify areas where they may need additional support.
  1. Agent scorecards: Amazon Connect Contact Lens generates scorecards for each agent, providing managers with a quick snapshot of individual performance. This can help managers identify top-performing agents and areas where individual agents may need additional training or coaching. By providing agents with regular feedback and coaching, businesses can help improve the overall performance of their contact center.
  2. Email Notification: Receive real-time email notifications when configurable conditions of a rule (such as customer sentiment) get initiated. This will help you identify and intervene on contacts where agents might need additional support and provide guidance to deliver better end-customer experiences.

In addition to these features, Amazon Connect Contact Lens with Agent Performance Management integrates with other AWS services, making it easy to scale and customize contact center operations as needed. For example, businesses can use AWS Lambda to automatically trigger certain actions when specific events occur in the contact center, such as routing a call to a specific agent based on the caller’s history with the business.

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Benefits of Amazon Connect Contact Lens with Agent Performance Management

  • Improved customer experiences by providing real-time call monitoring, sentiment analysis, and other insights into customer interactions. Contact Lens can help businesses identify areas for improvement and optimize their contact center operations for better customer experiences.
  • Contact Lens includes features that help businesses monitor compliance with regulations and detect potential fraud, reducing risk and ensuring regulatory compliance.
  • As a cloud-based service, Contact Lens is highly scalable and can be customized to meet the needs of businesses of all sizes. And with seamless integration with other AWS services and contact center platforms, Contact Lens is a flexible and adaptable solution for businesses with complex contact center operations.

Pricing Model

The pricing model is based on three components:

  • Contact Lens for Amazon Connect: This component includes the speech analytics and insights capabilities of Amazon Connect Contact Lens. The pricing for Contact Lens is based on the duration of analyzed calls and is charged at a rate of $0.004 per minute of analyzed audio.
  • Amazon Connect Usage: This component includes the standard usage charges for Amazon Connect, such as the cost of inbound and outbound calls, phone numbers, and concurrent calls. The pricing for Amazon Connect Usage varies depending on the region and the type of phone numbers and services used.
  • Amazon CloudWatch: This component includes the logging and monitoring capabilities of Amazon CloudWatch. The pricing for Amazon CloudWatch is based on the amount of data ingested, stored, and analyzed.


Amazon Connect Contact Lens with Agent Performance Management is a powerful tool for businesses looking to improve their contact center operations. With features like real-time call monitoring, automatic call transcription, sentiment analysis, call analytics, individual agent scorecards, customizable dashboards, and integration with other AWS services, Contact Lens can help managers gain insights into customer interactions and identify areas for improvement.

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1. What languages does Amazon Connect Contact Lens with Agent Performance Management support?

ANS: – Amazon Connect Contact Lens with Agent Performance Management currently supports English, Spanish, French, Portuguese, and German.

2. Can Amazon Connect Contact Lens with Agent Performance Management integrate with other contact center platforms?

ANS: – Amazon Connect Contact Lens with Agent Performance Management is designed to work seamlessly with Amazon Connect. However, it can also be integrated with other contact center platforms using the Amazon Connect Streams API.

3. How secure is Amazon Connect Contact Lens with Agent Performance Management?

ANS: – Amazon Connect Contact Lens with Agent Performance Management is built on AWS’s secure infrastructure and includes multiple layers of security, including encryption, access controls, and monitoring. AWS also complies with various security standards, such as SOC 1, SOC 2, and ISO 27001.

WRITTEN BY Chamarthi Lavanya

Lavanya Chamarthi is working as a Research Associate at CloudThat. She is a part of the Kubernetes vertical, and she is interested in researching and learning new technologies in Cloud and DevOps.



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