Course Overview:

This course is designed to help marketing professionals learn how to use Google AI tools to streamline and enhance various marketing processes. Through a combination of presentations and demos, attendees will gain insights into leveraging Gemini, NotebookLM, and AgentSpace to automate tasks, improve campaign effectiveness, and derive actionable insights from marketing data. The course aims to equip marketing practitioners with the skills to implement AI-driven solutions effectively and ethically within the marketing business function. 

After completing this course, participants will be able to:

  • Identify practical applications of Google’s AI solutions across the marketing funnel
  • Begin developing a strategy to scale AI-powered tools across marketing initiatives
  • Improve marketing team efficiency and accuracy by embedding Google AI tools into daily operations
  • Identify practical applications of Google’s AI solutions across the marketing funnel
  • Begin developing a strategy to scale AI-powered tools across marketing initiatives

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Key Features:

  • Practical, Hands-On Learning: The course includes a series of use case demos for each module, allowing learners to see practical applications of Google AI tools. 

  • End-to-End AI Integration Lifecycle Coverage: Learn how to utilize AI tools to accelerate content creation, refine messaging, and automate marketing workflows. 

  • Tool-Centric Approach: Gain insights into leveraging Gemini, NotebookLM, and Agentspace to automate tasks and improve campaign effectiveness. 

  • Introductory-Level Curriculum: This course is for learners with a basic understanding of the AI tools covered, providing a foundation for using them in marketing. 

  • Instructor-Led, 3-Hour Format: Delivered in a focused, instructor-led format, ideal for gaining foundational skills quickly. 

  • Interactive and Engaging Modules: Three structured modules focus on core AI tools for marketing, with objectives and use case demos for each. 

  • Business-Focused AI Applications: The course uses real-world scenarios to show how to apply AI for content creation, creative briefs, competitor analysis, and automated tasks. 

  • Google AI Ecosystem Orientation: Understand the core features of Gemini, NotebookLM Enterprise, and AgentSpace and how they apply to the marketing function. 

  • Clear Learning Objectives and Outcomes: The course has defined objectives for each module, ensuring participants gain tangible skills. 

  • Focus on Efficiency and Consistency: Learn how to automate routine tasks and create grounded content to improve efficiency and consistency in marketing. 

Who should Attend?

  • Marketing Managers
  • Digital Marketing Specialists
  • Content Creators
  • Brand Managers
  • Social Media Managers

Prerequisites:

To enroll in this course, it is recommended to have:
  • Basic Google Apps familiarity, Google Workspace skills, Gemini familiarity, basic NotebookLM skills, basic Agentspace knowledge and skills, Marketing campaign lifecycle knowledge, Brand voice and guidelines familiarity.

    • Why choose CloudThat as your training partner?

    • CloudThat specializes in cloud technologies, offering focused and specialized training programs. We are Authorized Trainers for the Google Cloud Platform. This specialization ensures in-depth coverage of GCP services, use cases, best practices, and hands-on experience tailored specifically for GCP.
    • Industry-Recognized Trainers: CloudThat has a strong pool of industry-recognized trainers certified by GCP. These trainers bring real-world experience and practical insights into the training sessions, comprehensively understanding how GCP is applied in different industries and scenarios.
    • Hands-On Learning Approach: CloudThat emphasizes a hands-on learning approach. Learners can access practical labs, real-world projects, and case studies that simulate actual GCP environments. This approach allows learners to apply theoretical knowledge in practical scenarios, enhancing their understanding and skill set.
    • Customized Learning Paths: CloudThat understands that learners have different levels of expertise and varied learning objectives. We offer customized learning paths, catering to beginners, intermediate learners, and professionals seeking advanced GCP skills.
    • Interactive Learning Experience: CloudThat's training programs are designed to be interactive and engaging. We utilize various teaching methodologies like live sessions, group discussions, quizzes, and mentorship to keep learners engaged and motivated throughout the course.
    • Placement Assistance and Career Support: CloudThat often provides placement assistance and career support services. This includes resume building, interview preparation, and connecting learners with job opportunities through our network of industry partners and companies looking for GCP-certified professionals.
    • Continuous Learning and Updates: CloudThat ensures that our course content is regularly updated to reflect the latest trends, updates, and best practices within the GCP ecosystem. This commitment to keeping the content current enables learners to stay ahead in their GCP knowledge.
    • Positive Reviews and Testimonials: Reviews and testimonials from past learners can strongly indicate the quality of training provided. You can Check feedback and reviews about our GCP courses that can provide potential learners with insights into the effectiveness and value of the training.

    Course Outline: Download Course Outline

    Topics

    • Use case 1: Drafting Blog Post Outlines and Sections
    • Use case 2: Generating Email Marketing Campaign Copy
    • Use case 3: Brainstorming social media post ideas and drafts
    • Use case 4: Summarizing marketing campaign performance reports
    • Use case 5: Analysing open-ended customer feedback

    Objectives

    • Identify Gemini features applicable to specific marketing content creation and campaign planning tasks.
    • Demonstrate the use of Gemini to create marketing copy and analyse campaign performance data
    • Compare the efficiency of completing marketing tasks with and without the integration of Gemini features
    • Explain the potential time savings and improved content quality gained by leveragifeatures.in marketing workflows.

    Activities

    • 5 Use case Demos

    Topics

    • Use case 1: Ensuring brand voice consistency in content ideas
    • Use case 2: Creating grounded creative briefs
    • Use case 3: Synthesizing competitor messaging analysis
    • Use case 4: Analysing qualitative customer feedback themes
    • Use case 5: Generating content ideas based on SEO research and personas
    • Use case 6: Creating podcast content outlines based on policy documents

    Objectives

    • Explain NotebookLM's information synthesis from various sources
    • Describe how NotebookLM generates grounded content ideas.
    • Identify how NotebookLM refines messaging and creates bideas.
    • Explain NotebookLM's analysis of qualitative feedback.

    Activities

    • 6 Use case Demos

    Topics

    • Use Case 1: Automated social media content scheduling and basic engagement monitoring
    • Use case 2: Automated lead qualification and follow-up notifications
    • Use case 3: Automated content calendar management and task creation
    • Use case 4: Automated monitoring of website analytics for KPIs
    • Use case 5: Automated follow-up for email marketing engagement

    Objectives

    • Identify AgentSpace's automation capabilities for routine tasks.
    • Describe how AgentSpace proactively monitors campaign performance.
    • Explain AgentSpace's management of marketing data flows.
    • Outline how AgentSpace executes predefined marketing workflows

    Activities

    • 5 Use case Demos

    Certification Details:

      CloudThat Course Completion Certificate

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    Course ID: 26070

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    FAQs:

    This course is for marketing professionals, including Marketing Managers, Digital Marketing Specialists, Content Creators, Brand Managers, and Social Media Managers.

    The course covers Gemini, NotebookLM, and Agentspace.

    It is a 3-hour, instructor-led course with presentations and demos.

    Yes, you should have basic familiarity with Google Apps and Workspace, as well as basic knowledge of Gemini, NotebookLM, and Agentspace. Knowledge of the marketing campaign lifecycle and brand voice is also helpful.

    The main objective is to help marketing professionals use Google AI tools to streamline and enhance various marketing processes and implement AI-driven solutions.

    No, the course does not cover the in-depth theory of Google AI tools. It requires a basic-level understanding of the tools.

    You will learn how to draft blog post outlines, generate email marketing copy, brainstorm social media ideas, and summarize performance reports using Gemini.

    You will learn to use NotebookLM to ensure brand voice consistency, create grounded creative briefs, synthesize competitor messaging, and analyze qualitative customer feedback.

    You will learn to automate tasks such as social media content scheduling, lead qualification, content calendar management, and website analytics monitoring.

    Yes, this is an introductory course designed to equip marketing practitioners with foundational skills in using AI tools.

    Enquire Now