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Elevating engagement and scalability with 500+ AWS Lambda invocations hourly, 6 Indian languages, and doubling the userbase to 15K+ monthly active users with 55% higher engagement.
Amtex Systems is a dynamic social platform bridging urban and rural India with effortless conversations in native languages and offering a user-friendly, feature-rich experience.
Monthly Active Users
Multilingual Expansion
High AWS Lambda Processing
The client’s limited user base in Kannada and Malayalam posed acquisition challenges in other Indian regions. They also struggled with real-time data processing, multilingual content creation, user interaction, and efficient AI/ML implementation, resulting in a suboptimal user experience. With 50k users and 25% engagement, their goal is to expand and reach 5k active monthly users.
The platform now handles over 500 AWS Lambda invocations per hour, serves in six Indian languages, and has doubled its userbase, resulting in a 55% increase in user engagement with over 15,000 monthly active users.
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