Case Study

Improved Network Scalability by 50% with Centralized Routing and Seamless VPC Expansion for a Mar-Tech Company

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Industry 

Advertising Services

Expertise 

Amazon VPC, AWS Transit Gateway, AWS IAM, AWS WAF, AWS Shield

Offerings/solutions 

Boosted infrastructure efficiency, security, and scalability, while cutting costs and enhancing performance.

About the Client

Founded in 2011, IdeaClan is a Mar-Tech leader in affiliate marketing, lead generation, and e-commerce. Known for AI-driven, high-ROI campaigns, it scaled to 150+ team members across 4 countries and achieved 5x revenue growth to $15M during the pandemic. Recognized as the #1 Commerce Coach in Asia Pacific by Shopify in 2023, IdeaClan also builds innovative tools like Lookfinity, FabFunnel (AI campaign automation), and AdGenesis (AI creative suite), redefining performance marketing with scale and precision.

Highlights

45%

Reduced Infrastructure Costs

50%

Improved Network Scalability

50%

Boosted Operational Efficiency

The Challenge

The customer’s legacy systems couldn’t scale to meet business needs, causing inefficiencies. Their network lacked scalability and cost-effectiveness for secure communication across AWS accounts and VPCs. Adopting microservices was challenging due to fragmentation and scalability issues. The absence of a secure network and a CI/CD pipeline led to slow deployments and inconsistent application delivery.

Solutions

• Multiple VPCs are provisioned with distinct CIDR ranges to prevent IP overlap and allow seamless routing between environments.
• Each subnet is assigned its own route table, allowing for customized routing rules based on whether the subnet is public, private, or used for specific services.
• Leveraged AWS security features such as VPC Security Groups, NACLs, AWS IAM roles, and AWS Transit Gateway routing to ensure the integrity of the infrastructure and limit unauthorized access.
• Removed unnecessary data transfer and improved resource utilization by implementing dynamic scaling policies and removing inter-AZ data transfers, ensuring better management of resources without compromising performance.
• Implemented AWS WAF and AWS Shield to enhance protection against common web exploits and DDoS attacks, adding another layer of security to the account.
• Every participating VPC is connected to the AWS Transit Gateway via Amazon VPC attachment, enabling centralized and scalable communication.
• Implemented AWS Client VPN to connect the office and remote developers to access AWS infrastructure
• Established a CI/CD pipeline using AWS CodePipeline, automating the build, test, and deployment stages, and integrating AWS CodeBuild and AWS CodeDeploy for smooth, reliable application delivery.

The Results

Reduced data transfer costs by 35%, improved network scalability by 50%, enhanced security by 40%, and boosted operational efficiency by 50% through AWS Transit Gateway, CI/CD automation, and DevOps best practices.

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