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Handles large workloads rapidly, offers service in six Indian languages, and has doubled its userbase with 55% engagement and 15K active monthly users after implementing AI/ML solutions
The client’s application is a dynamic social media platform catering to a diverse audience from urban and rural areas across India. They have emerged as a destination for individuals seeking to engage in unforced conversations in their native language. Their offerings are designed to provide a seamless and intuitive user experience, with a wide range of features that facilitate social interactions and sharing of ideas and opinions.
Increase in User Engagement
Multilingual Support
Monthly Active Users
The client’s initial user base focused on Kannada and Malayalam, and they encountered hurdles in expanding across India, including real-time data processing, multilingual content, user interaction, and efficient AI/ML implementation. Their goal is to grow from 50k users with 25% engagement to a more engaged user base of 5k active monthly users.
Implementing AI/ML solutions enabled rapid workload processing, expanded the platform’s language capabilities to six Indian languages, and doubled the user base with 55% engagement and 15K monthly active users.
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