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Overview
Amazon QuickSight Q is a revolutionary tool in the realm of business intelligence and analytics. By leveraging natural language processing (NLP) and advanced AI capabilities, Amazon QuickSight Q simplifies data analysis, making it accessible to users of all technical levels. This tool empowers organizations to interact with their data intuitively, enabling quick and actionable insights without requiring extensive technical expertise. Amazon QuickSight Q is not just a tool but a paradigm shift, fostering a culture of data-driven decision-making across organizations.
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Introduction
Amazon QuickSight Q represents a significant advancement in business intelligence, combining the power of generative AI with data analytics. This tool fundamentally changes how organizations interact with their data by enabling the ‘Ask Q’ functionality, which allows users to type natural language queries and receive instant, accurate visualizations and insights. Unlike traditional BI tools that require technical expertise, Amazon QuickSight Q democratizes data analysis by making it accessible to users of all technical levels.
Key Features
- Natural Language Processing Capabilities
- Understand Complex Queries: The system interprets conversational language and complex business queries, supporting diverse formats such as questions about trends, comparisons, and aggregations.
- Follow-Up Refinements: Users can refine their questions through follow-up queries and verified queries.
- Contextual Understanding: Amazon QuickSight Q remembers the context from previous questions to provide relevant answers.
- Versatile Phrasing: Handles different ways of phrasing the same question to ensure consistent results.
- Industry-Specific Jargon: Supports terminology and jargon unique to specific business sectors.
- AI-Driven Analysis Features
- Automatic Visualization Suggestions: Leverages Generative AI models to dynamically suggest visualizations tailored to the user’s dataset and query.
- Complex Calculations: Performs calculations automatically without manual formulas.
- Related Questions: Suggest follow-up questions to encourage data exploration.
- Transparent Explanations: Provides reasoning behind its answers.
- Temporal Analysis: Understands time-based concepts and offers built-in analysis.
Detailed Steps to Enable Amazon QuickSight Q
- Prerequisites Verification
- Enterprise Edition Subscription:
- Verify your subscription level in Amazon QuickSight settings.
- AWS Account Settings:
- Confirm AWS IAM permissions.
- Ensure sufficient quota limits for Amazon QuickSight Q usage.
- Check the regional availability of Amazon QuickSight Q features.
- Activation Process
- Access Administrative Console:
- Log in to the AWS Console.
- Navigate to the Manage Amazon QuickSight.
- Go to Manage Users and give the user the PRO access level
- It will start the Amazon Quicksight Q Billing
- After that, you can create and edit topics, define data relationships, and set calculated fields.
- Manage synonyms for better query interpretation.
Detailed Topic Creation Process
- Initial Topic Setup
- Access Topic Creation:
- Navigate to the Amazon QuickSight Q topics section and select “Create New Topic.”
- Choose relevant data sources and define topic name, description, and access permissions.
- Synonym Configuration
- Field-Level Synonym:
- Add alternative terms and industry-specific jargon for data fields.
- Configure common abbreviations and hierarchical relationships.
- Business Context Setup:
- Map custom fields and define unit conversions.
- Data Field Enhancement
- Field Properties:
- Set data types, default aggregation methods, and formatting.
- Create calculated fields and define dependencies for drill-down hierarchies.
- Creating Interactive Visualizations
- Visual Development Process
- Query Formation:
- Start with business questions, use natural language, and validate data accuracy.
- Visual Customization:
- Select chart types, customize colors, and configure axis settings.
Steps to Embedding Dashboards into Web Applications
Create AWS Lambda function Amazon Quicksight-Anonymous-URLs, which has the code to generate the anonymous user embed URL for both Dashboard and Q Topic.
Use the Boto3 library and use the pre-build function
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import boto3 client = boto3.client('quicksight', region_name='ap-south-1') response = client.generate_embed_url_for_registered_user( AwsAccountId=’account id’, SessionLifetimeInMinutes=60, UserArn=f'arn:aws:quicksight:region:accountid:user/default/{users}', ExperienceConfiguration=experience_configuration ) |
Where the Experience_configuration is:
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#For Q bar experience_configuration = { 'QSearchBar' : {'InitialTopicId' : topic_id} } #For Dashboard experience_configuration = { 'Dashboard': {'InitialDashboardId' : dashboard_id} } |
Run the API with the Post method in Postman Tool to get URLs by passing the below payload as a request for the PBPB Dashboard and Topic.
Best Practices for Ongoing Management
- Data Governance
- Implement naming conventions.
- Perform regular data quality checks and maintain documentation.
- Monitor data usage to ensure relevance and accuracy.
- User Support
- Create training materials and FAQs.
- Host regular feedback sessions to improve user experience.
- Address user questions promptly.
- Performance Monitoring
- Tracking query performance helps identify slow queries and optimize them for faster execution. This improves system efficiency and enhances the user experience by ensuring quick and accurate insights are delivered.
- Conduct optimization reviews regularly.
- Update configurations to meet evolving business needs.
This detailed guide provides a comprehensive framework for implementing and managing Amazon QuickSight Q within your organization. Each section can be tailored to business requirements, ensuring seamless adoption and enhanced data-driven decision-making.
Conclusion
By implementing the best practices outlined in this guide, businesses can enhance their data-driven decision-making, streamline analytics processes, and empower users at all technical levels to derive maximum value from their data.
Drop a query if you have any questions regarding Amazon QuickSight Q and we will get back to you quickly.
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FAQs
1. What is Amazon QuickSight Q?
ANS: – Amazon QuickSight Q is an AI-powered business intelligence tool that allows users to ask natural language queries and receive instant visualizations and insights.
2. Who can use Amazon QuickSight Q?
ANS: – Amazon QuickSight Q is designed for users of all technical levels, from data analysts to business executives.

WRITTEN BY Shantanu Singh
Shantanu Singh is a Research Associate at CloudThat with expertise in Data Analytics and Generative AI applications. Driven by a passion for technology, he has chosen data science as his career path and is committed to continuous learning. Shantanu enjoys exploring emerging technologies to enhance both his technical knowledge and interpersonal skills. His dedication to work, eagerness to embrace new advancements, and love for innovation make him a valuable asset to any team.
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