AWS, Cloud Computing

3 Mins Read

Unleashing the Workflow of AWS VOD for Seamless Video Delivery


Video on Demand (VOD) has become increasingly popular in recent years, with the rise of online streaming services such as Netflix, Amazon Prime Video, etc. Many companies and organizations are now looking to implement their own VOD solutions.

Amazon Web Services (AWS) offers a comprehensive VOD workflow allowing users to upload, store, and distribute video content easily.

In this blog post, we will explore the AWS VOD workflow in detail, discussing its various components and how they work together to enable users to deliver high-quality video content to their viewers.

AWS VOD Workflow


  • Encoding: The first step in the AWS VOD workflow is transcoding. Video files are uploaded to AWS S3 in their original format and then converted into multiple formats suitable for playback on different devices and network conditions. AWS Elemental MediaConvert is a cloud-based video processing service that allows users to easily transcode video files into multiple formats and resolutions for distribution across various platforms.

AWS Elemental MediaConvert transcodes video files into multiple formats and resolutions that are optimized for different devices and platforms. This process can be fully automated using AWS Lambda functions or other AWS services.

  • Storage: Once the video files have been transcoded, they are stored in Amazon S3 (Simple Storage Service), which provides secure and durable object storage for any data. Amazon S3 allows users to store and retrieve any amount of data from anywhere on the web and is designed to deliver high durability.

Amazon S3 also provides a range of storage classes, each with different performance and cost characteristics. For example, users can store their video files in the Amazon S3 Standard-Infrequent Access class, which is optimized for infrequently accessed data but still offers high durability and low latency.

  • Delivery: The next step in the AWS VOD workflow is delivery. Once the video files have been encoded and stored in S3, they need to be delivered to viewers in a way that ensures high-quality playback and low latency. A global content delivery network (CDN), Amazon CloudFront, ensures low latency and high transfer speeds when delivering data, videos, applications, and APIs globally.

Amazon CloudFront works by caching content in edge locations worldwide so viewers can access it from a location closest to them. This helps reduce latency and improve performance, especially for viewers far from the origin server where the video files are stored.

  • Security: Security is a crucial aspect of any VOD workflow, as video content often contains sensitive or proprietary information that needs to be protected from unauthorized access. AWS provides a range of security features to ensure that video content is protected at every workflow stage.

For example, Amazon S3 provides server-side encryption to encrypt data at rest and supports client-side encryption using customer-provided encryption keys. Amazon CloudFront supports HTTPS encryption for secure content delivery and provides geo-restriction and access control features to restrict access to content based on viewer location or authentication credentials.

  • Analytics: Finally, AWS provides various analytics tools that allow users to monitor and optimize their VOD workflow. Amazon CloudWatch provides real-time monitoring and alerts for AWS resources, allowing users to detect and respond to any issues that may arise quickly.

Amazon Kinesis Video Streams allows users to capture, process, and store video streams for analytics and machine learning. This can be used to analyze viewer behavior and preferences, identify trends, and improve the overall user experience.

Pioneers in Cloud Consulting & Migration Services

  • Reduced infrastructural costs
  • Accelerated application deployment
Get Started


AWS VOD workflow provides a comprehensive and scalable solution for delivering high-quality video content to viewers around the world. Also, the workflow offers scalability, flexibility, and reliable content delivery, while providing options for content protection and integration with other AWS services.

Making IT Networks Enterprise-ready – Cloud Management Services

  • Accelerated cloud migration
  • End-to-end view of the cloud environment
Get Started

About CloudThat

CloudThat is an official AWS (Amazon Web Services) Advanced Consulting Partner and Training partner and Microsoft Gold Partner, helping people develop knowledge of the cloud and help their businesses aim for higher goals using best in industry cloud computing practices and expertise. We are on a mission to build a robust cloud computing ecosystem by disseminating knowledge on technological intricacies within the cloud space. Our blogs, webinars, case studies, and white papers enable all the stakeholders in the cloud computing sphere.

Drop a query if you have any questions regarding AWS VOD and I will get back to you quickly.

To get started, go through our Consultancy page and Managed Services Package that is CloudThat’s offerings.


1. What is AWS VOD?

ANS: – AWS VOD refers to the video-on-demand service that Amazon Web Services (AWS) provides using AWS Elemental MediaConvert. It allows users to upload and store video content in the cloud and deliver it on demand to end users.

2. How does the AWS VOD workflow work?

ANS: – The AWS VOD workflow involves uploading source video content to an Amazon S3 bucket, transcoding it using AWS Elemental MediaConvert, storing the transcoded content in another S3 bucket, configuring a CDN to serve the content, and finally delivering the content to end users.

WRITTEN BY Vaishali Bhawsar

Vaishali is working as a Research Associate in CloudThat Technologies. She has good knowledge of Networking, Linux systems & C language, and currently working on various AWS projects along with, Terraform, Docker, and Ansible. She enjoys painting and cooking during her free time.



    Click to Comment

Get The Most Out Of Us

Our support doesn't end here. We have monthly newsletters, study guides, practice questions, and more to assist you in upgrading your cloud career. Subscribe to get them all!