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Overview
Data retention policies are essential for managing how long data is stored in your systems before it is deleted or archived. They help ensure compliance with regulatory requirements, reduce storage costs, and minimize security risks.
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Introduction
In today’s cloud-native environments, managing the data lifecycle is no longer optional and necessary. Whether compliance standards like GDPR or HIPAA govern you or aim for cost efficiency, enforcing data retention policies ensures that data is kept only for as long as needed. AWS provides native tools and automation capabilities to define, implement, and monitor data retention rules across key services.
This blog walks you through a step-by-step approach to enforcing data retention policies on commonly used AWS resources, including automation, validation, and monitoring best practices.
Why Enforce Data Retention Policies?
Data retention policies define how long data should be preserved and when it should be archived or deleted. Key drivers include:
- Compliance: Regulatory frameworks (e.g., HIPAA, GDPR) mandate specific retention periods.
- Cost Optimization: Automatically removing stale or unnecessary data helps control storage costs.
- Risk Reduction: Minimizing stored data reduces exposure in case of data breaches.
Step-by-Step Guide
Step 1: Analyze Data Retention Requirements
Before implementing anything, define the rules.
Actions:
- Engage with stakeholders to gather data retention expectations for each resource type.
- Review legal/compliance guidelines relevant to your industry.
- Document retention timelines, archival needs, and any exceptions.
Step 2: Configure Retention Policies on Supported AWS Resources
- Amazon S3: Lifecycle Policies
Amazon S3 provides lifecycle rules to move or remove things automatically.
Use Cases:
- Send old data to Glacier so it may be preserved.
- Delete logs after 30–90 days to reduce clutter.
Steps:
- Go to the Amazon S3 console.
- Select the desired bucket.
3. Navigate to the Management tab.
4. Create a Lifecycle Rule:
-
- Add filters (prefix/tags) if needed.
- Choose actions: Transition to Glacier, Expire objects, etc.
- Save and review the rule.
Pro Tip: Use separate lifecycle rules for logs vs. application data for fine-grained control.
b. Amazon RDS: Backup Retention Settings
Define how long automated backups are retained for Amazon RDS instances.
Steps:
- Open the Amazon RDS console.
- Select your DB instance.
3. Click Modify.
4. Set the Backup Retention Period (0–35 days).
5. Apply the changes.
Best Practice: Use a higher retention period for compliance-heavy workloads and consider manual snapshots for critical data.
c. Amazon DynamoDB: Time to Live (TTL)
Amazon DynamoDB allows per-item expiry using TTL.
Steps:
- Go to the Amazon DynamoDB console.
- Select the target table.
- Open the TTL tab.
- Enable TTL and specify the attribute (a timestamp in epoch seconds).
- Save settings.
Items are typically deleted within 48 hours after TTL expiration, plan accordingly.
d. Amazon CloudWatch Logs: Log Retention Policies
Control how long logs are stored by setting retention policies on each log group.
Steps:
- Open the Amazon CloudWatch console.
- Navigate to Log groups.
- For each log group:
- Click Actions > Edit retention.
- Decide on a retention duration (ranging from one day to indefinite).
- Save the change.
Typically, app logs are kept for 30 days and debug logs for 7 days.
Step 3: Automate Policy Enforcement
Manual configuration doesn’t scale. Automate everything.
Tools:
- Infrastructure as Code (IaC):
- Use AWS CloudFormation, Terraform, or AWS CLI to define retention policies as code.
- AWS Config:
- Create Config Rules to monitor compliance (e.g., check if S3 buckets have lifecycle rules).
- AWS Systems Manager / AWS Lambda:
- Build automation documents or AWS Lambda functions to auto-remediate non-compliance.
Example AWS Config Managed Rule:
S3_BUCKET_LIFECYCLE_POLICY_CHECK – Ensures lifecycle policies are configured on S3 buckets.
Step 4: Validate and Monitor
Retention policy enforcement is not a “set and forget” task.
What to Do:
- Review settings periodically:
- Amazon S3 lifecycle rules, TTL configs, Amazon RDS backup settings, and log retention.
- Audit with AWS Config:
- Monitor drifts from the defined policy.
- Track changes using AWS CloudTrail:
- Set up trails to alert on any policy modifications.
Consider integrating findings into a centralized dashboard (e.g., Amazon QuickSight or Grafana) for visibility.
Conclusion
By enforcing data retention policies in AWS, you gain:
- Lower storage costs
- Improved compliance
- Repeatable, automated processes
Start with an audit of your current settings, then implement lifecycle policies using the native tools each service provides. Finally, governance can be enforced using AWS Config and automation scripts.
Drop a query if you have any questions regarding Data Retention Policies and we will get back to you quickly.
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CloudThat is the first Indian Company to win the prestigious Microsoft Partner 2024 Award and is recognized as a top-tier partner with AWS and Microsoft, including the prestigious ‘Think Big’ partner award from AWS and the Microsoft Superstars FY 2023 award in Asia & India. Having trained 850k+ professionals in 600+ cloud certifications and completed 500+ consulting projects globally, CloudThat is an official AWS Advanced Consulting Partner, Microsoft Gold Partner, AWS Training Partner, AWS Migration Partner, AWS Data and Analytics Partner, AWS DevOps Competency Partner, AWS GenAI Competency Partner, Amazon QuickSight Service Delivery Partner, Amazon EKS Service Delivery Partner, AWS Microsoft Workload Partners, Amazon EC2 Service Delivery Partner, Amazon ECS Service Delivery Partner, AWS Glue Service Delivery Partner, Amazon Redshift Service Delivery Partner, AWS Control Tower Service Delivery Partner, AWS WAF Service Delivery Partner, Amazon CloudFront Service Delivery Partner, Amazon OpenSearch Service Delivery Partner, AWS DMS Service Delivery Partner, AWS Systems Manager Service Delivery Partner, Amazon RDS Service Delivery Partner, AWS CloudFormation Service Delivery Partner, AWS Config, Amazon EMR and many more.
FAQs
1. What happens if I don’t configure retention policies?
ANS: – Without them, data can accumulate indefinitely, increasing storage costs and potential compliance violations.
2. Can I recover data deleted by retention policies?
ANS: – Once data is deleted due to lifecycle rules, TTL, or log retention settings, it cannot be recovered. Ensure policies are carefully tested before applying.

WRITTEN BY Shaikh Mohammed Fariyaj Najam
Mohammed Fariyaj Shaikh works as a Research Associate at CloudThat. He has strong analytical thinking and problem-solving skills, knowledge of AWS Cloud Services, migration, infrastructure setup, and security, as well as the ability to adopt new technology and learn quickly.
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