Case Study

Digital Media Platform leverages AWS Lambda to enhanced operational efficiency and 80% boost in productivity

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Digital Media


AWS Lambda, Amazon DynamoDB, Amazon API Gateway, Amazon Comprehend, Amazon Rekognition, Amazon CloudFront, and Amazon S3


Centralized data orchestration boosts productivity by 80%, while AI-driven analysis and Amazon S3 storage save 50% in costs and enhance operational efficiency

About the Client

The Morung Express is an independent English newspaper from Nagaland that amplifies Naga voices and history, pioneering print and online journalism in the region.



Increased Productivity


Cost Savings

Lightweight Design

Highly scalable

The Challenge

The customer faced challenges with scattered on-premises data, reducing accessibility and efficiency. Storing 15TB data on physical disks incurred high costs, and manual analysis of image, video, and document files took over 5 hours daily. They plan to use AWS services like AWS Lambda, Amazon DynamoDB, Amazon S3, and AI services like Amazon Recognition for quicker insights and decision-making.


  • AWS Lambda analyzes campaign-related images, videos, and text using Amazon Rekognition and Amazon Comprehend.
  • A data pipeline fetches metadata from Amazon S3 and uploads it to Amazon DynamoDB.
  • Data in Amazon S3 is organized with user metadata prefixes, enhancing front-end application accessibility.
  • Amazon API Gateway is the entry point, directing requests to the frontend Lambda function.
  • Amazon DynamoDB streams, filtered by supported file types, trigger AI/ML processing in AWS Lambda.
  • AWS Lambda handles AI/ML tasks, including entity detection (Amazon Comprehend), and celebrity/object detection (Amazon Recognition).
  • Backend Amazon DynamoDB stores AI/ML processed results.
  • AWS CloudWatch Logs monitor AWS Lambda performance and behavior.
  • CI/CD automation with AWS Code Build, AWS Code Pipeline, and AWS Code Commit streamlines code development.
  • The solution employs AWS Lambda, Amazon DynamoDB, Amazon API Gateway, Amazon Comprehend, Amazon Recognition, Amazon CloudFront, and Amazon S3.

The Results

Centralized data orchestration enhances productivity by 80%, while AI-driven automation with Amazon S3 storage saves 50% in costs and boosts operational efficiency.

Download the Case Study

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