Case Study

A major NPO successfully resolves live streaming challenges with AWS Media Services

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Non-Profit Organization


AWS Elemental MediaLive, AWS Elemental MediaPackage, Amazon CloudFront, Amazon S3


Stable and scalable live-streaming with S3 storage, customized HLS player, multi-region channels, and retention for 720p, 480p, and 240p at 30fps

About the Client

The Art of Living, founded by Sri Sri Ravi Shankar, is an international non-profit, educational, and humanitarian organization headquartered in Bangalore, with a presence in 180 countries. They offer diverse educational and wellness programs to enhance physical and mental well-being. 


Zero downtime

Zero downtime

Automated Infrastructure for video encoding

The Challenge

A reliable live streaming solution to deliver high-quality video content in multiple resolutions and VOD, replacing their problematic third-party platform. 


  • 3 MediaLive inputs with RTMP endpoints for input streams. 
  • 3 Live channels compress input video into 720p, 480p, 240p at 30FPS. 
  • 3 MediaPackage channels with HLS packager settings. 
  • 14-day start-over window for On-Demand viewing. 
  • Each live channel references separate Amazon CloudFront distributions. 
  • Separate CloudFront distribution for delivering harvested live-stream content.

The Results

CloudThat created a robust system for The Art of Living to deliver high-quality live video to 4000+ viewers with no downtime or connectivity issues.

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