Case Study

A Gold Loan Lending Company transforms its operations to branchless mode with CloudThat’s AWS DevOps solution

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AWS, DevOps 


Continuous integration and deployment through DevOps best practices on AWS. 

About the Client

Rupeek, is a fintech company and a pioneering gold loan lending space in India. Through their technology-driven branchless model and customer-first approach, they can deliver fast, fair, and flexible gold loans to customers. 


Uptime increased from 95-98% to 99.9% 

Downtime reduced from 3-5% to 0.1%

Cost reduction by 45%

The Challenge

The Rupeek team had the focal point of shedding existing manual gold loan processing process and building fault-tolerant, highly available applications hosted on the AWS cloud with DevOps best practices. 

“With a heavy heart, I have to say that the CloudThat and Rupeek engagement will be ending this September. But looking back at the journey, I would like to thank your team for being an integral part of the journey. Your team came in at a point when we had nothing literally, and it has been a great journey since then. During this journey, your team gained our confidence, and I could reach out to you for help and support anytime. Thank you so much for your trust and sincerity.”    

-Manik Dham, Senior Director 


  • Highly available and fault-tolerant production environment and Amazon EC2 Auto Scaling group (ASG) 
  • Configured standard Amazon Machine Images (AMI) and enforced their use while launching the instances.  
  • Automated the process of installing Prometheus exporters, New Relic and SumoLogic agents using Ansible playbooks.  
  • Automated Grafana dashboard backups and stored them in S3.  
  • Configured all the production applications in private subnets with application load balancers in the public subnet.  
  • Ensured storing of all the credentials with restricted access in the AWS Secret Manager. 
  • Facilitated different domains for internal, external, Production, and non-production purpose and managed all the hosted zones in Route 53.  
  • Configuration of the Jenkins pipeline for Dev, UAT, Beta, and Production environment. 
  • Implemented the Amazon Data Lifecycle Manager for EC2 snapshots. 

The Results

With a restructured DevOps team, the client is now assured of a continuous delivery process, leading to fewer defects and a change failure rate. Ensured new features are released faster with 99.9% uptime, high availability, 0.1% downtime, and 45% cost reduction. 

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