AWS, AWS PinPoint, Cloud Computing

6 Mins Read

Amazon Pinpoint: Quick Guide for Beginners

In today’s competitive business environment keeping in constant contact with customers has become crucial in the digital space. Amazon Pinpoint helps businesses do exactly that. Amazon Pinpoint is a scalable and flexible inbound and outbound marketing communications service that ensures better customer experience and engagement. This blog post is a quick guide helping beginners to understand Amazon Pinpoint with precision.

What is Amazon Pinpoint?
Send emails using Amazon Pinpoint
Steps to create a message template
About CloudThat

What is Amazon Pinpoint?

Amazon Pinpoint is an AWS service that one can use to engage with their customers across multiple messaging channels. Amazon Pinpoint can be used to send push notifications, in-app notifications, emails, text messages, voice messages, and messages over custom channels. It includes segmentation, campaign, and journey features that help to send the right message to the right customer at the right time over the right channel.

Features of Amazon Pinpoint :

       Let’s deep dive into how Amazon Pinpoint works.!!

Send emails using Amazon Pinpoint

Step 1: Sign in to the AWS console and search for Amazon Pinpoint in the search bar and select the service.

Step 2:  Provide the appropriate name for the project and click on Create a project.

Step 3:  Once the project is created click on the Email feature to configure.

Step 4:  Enter the sender’s email address to get it verified.

Step 5:  Click on the project created in Step 2, select the Segments from the left panel & click on Create a segment.

Note: A segment is a group of customers that share certain attributes.

Step 6:  Segment is created, and the file is imported successfully.

Step 7:  Select the Campaigns from the left panel & click on Create a campaign.

Note: A campaign is an initiation for the message that engages a specific audience segment.

Step 8:  Provide the appropriate name for the campaign

Note: Email channel verification is a one-time process for each project created.

Note: Steps for creating a message template are provided at the end.

Step 10:  The campaign is created successfully, and endpoints will get the email sent.

Steps to create a message template

Step 1:  Select the Message templates from the left panel & click on Create template.

Step 2:  Select the Channel as Email & provide the name & description for the template.

Step 3:  Provide the subject and email need to be sent to the recipients, click on Create.

Step 4: The message template is created successfully.


Amazon Pinpoint help to achieve the business needs of organizations and institutions by keeping their customer’s constant contact. Using this, businesses can keep their customers updated with the latest news, products, and information, and constantly draw their attention.

About CloudThat

CloudThat provides end-to-end support with all the AWS services. As a pioneer in the Cloud Computing consulting realm, we are  AWS (Amazon Web Services) Advanced Consulting Partner, and Training partner. We are on a mission to build a robust cloud computing ecosystem by disseminating knowledge on technological intricacies within the cloud space. Read more about CloudThat’s Consulting and Expert Advisory.


Amazon Pinpoint vs Amazon SNS: What are the differences?

Both Amazon Pinpoint and Amazon SNS are called “Mobile Push Messaging Tools”.

Amazon Pinpoint helps to carry out the following activities:

Amazon SNS supports publishing messages once and delivers multiple times facility. This feature helps to send individual direct messages with Apple, Google, or Amazon devices or broadcast messages to multiple mobile devices with a single publish request.

In nutshell with Amazon SNS or Amazon SES one has to set up an application to manage each message’s target audience, content, and delivery schedule But with Amazon Pinpoint it is easy to create message templates, delivery schedules, full campaigns, and highly-targeted segments.

Does Amazon Pinpoint store my customer data?

Yes. Amazon Pinpoint maintains a backup of the user, endpoint, and event data but having said this only limited AWS employees have access to your data stored in Amazon Pinpoint as AWS takes utmost care to ensure the data privacy of users.




WRITTEN BY Daneshwari Mathapati



  1. Sanjana

    Jan 6, 2022


    This is a really informative and curiously interesting blog danu!!! Keep it up!! Just rocked it’!!

  2. Anusha Shanbhag

    Jan 6, 2022


    This is an interesting blog. Keep going Daneswari (y)

  3. Pooja Haria

    Jan 5, 2022


    Very helpful 👍 Good work Daneswari.

  4. Rohan

    Jan 5, 2022


    Very informative

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