Case Study

Building Scalable AI Chatbots That Handle 4x Peak Traffic Volumes for an Online Gaming Platform

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Industry 

Gaming

Expertise 

Amazon SageMaker, Amazon Bedrock, Amazon OpenSearch, Amazon API Gateway

Offerings/solutions 

Multilingual AI chatbot reducing support by 85% and scaling 4× traffic

About the Client

The client is a leading online gaming platform specializing in skill-based card games. They have transformed traditional offline rummy into a modern online format accessible across devices. By combining technology, security, and user-friendly design, they’ve built a strong player community nationwide. Their vision is to continuously innovate using advanced technologies to enhance customer engagement, ensure fair gameplay, and deliver scalable digital entertainment solutions.

Highlights

85%

Reduction in manual intervention

4x

Traffic Scalability

Multilingual AI chatbot

Amazon Bedrock

The Challenge

The customer’s existing support processes relied heavily on manual intervention, resulting in delayed responses and inconsistent service quality. The infrastructure could not provide seamless multilingual support, scale efficiently to meet rising query volumes, and integrate continuous deployment pipelines for faster updates. These limitations led to higher operational costs, reduced efficiency, and lower customer satisfaction.

Solutions

• AI chatbot using Amazon Bedrock Claude Sonnet 3.5 for multilingual responses
• Action Groups for deposits, withdrawals, and FAQs with Titan embeddings and OpenSearch
• Secure chat interface via Amazon API Gateway and AWS Lambda for button and text queries
• Automated workflow with Amazon Bedrock Agents and CRM integration
• Customer data storage in Amazon S3 for queries, feedback, and screenshots
• Scalable infrastructure with CI/CD, AWS IAM, Amazon CloudWatch, and AWS CloudTrail
• High availability through AWS-native scalability for peak performance

The Results

Built a multilingual AI chatbot with Amazon Bedrock that automated 85% of customer support, scaled to 4× traffic, and integrated full CI/CD with comprehensive monitoring.

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