{"id":27812,"date":"2026-05-08T05:51:44","date_gmt":"2026-05-08T05:51:44","guid":{"rendered":"https:\/\/www.cloudthat.com\/training\/?post_type=stm-courses&#038;p=27812"},"modified":"2026-05-08T06:00:43","modified_gmt":"2026-05-08T06:00:43","slug":"cloudthat-ai-ace-certified-marketing-professional","status":"publish","type":"stm-courses","link":"https:\/\/www.cloudthat.com\/training\/ai-machine-learning-certification-course\/cloudthat-ai-ace-certified-marketing-professional","title":{"rendered":"CLOUDTHAT AI ACE Certified Marketing Professional"},"content":{"rendered":"<p><span data-contrast=\"auto\">Marketing teams today are under constant pressure to produce more content, launch campaigns faster, personalize messaging, and\u00a0demonstrate\u00a0measurable\u00a0impact\u2014all\u00a0while working with limited time and resources.\u00a0A significant portion\u00a0of a marketer\u2019s time is spent on repetitive tasks such as content drafting, campaign planning, performance reporting, and coordination across tools.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:210,&quot;335559739&quot;:210,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Microsoft 365 Copilot and Generative AI transform modern marketing by accelerating content creation, improving message relevance, enabling rapid experimentation, and turning campaign data into clear, actionable insights.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:210,&quot;335559739&quot;:210,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This course is designed to help marketing professionals become\u00a0<\/span><b><span data-contrast=\"auto\">AI\u2011efficient<\/span><\/b><span data-contrast=\"auto\">, using Microsoft 365 Copilot and Generative AI across the end\u2011to\u2011end marketing lifecycle\u2014from audience research and campaign ideation to content creation, performance analysis, and optimization.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:210,&quot;335559739&quot;:210,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing teams today are under constant pressure to produce more content, launch campaigns faster, personalize messaging, and\u00a0demonstrate\u00a0measurable\u00a0impact\u2014all\u00a0while working with limited time and resources.\u00a0A significant portion\u00a0of a marketer\u2019s time is spent on repetitive tasks such as content drafting, campaign planning, performance reporting, and coordination across tools.\u00a0 Microsoft 365 Copilot and Generative AI transform modern marketing by [&hellip;]<\/p>\n","protected":false},"author":5091,"featured_media":27210,"template":"","meta":{"footnotes":""},"stm_lms_course_taxonomy":[61],"metadata":{"stm_lms_product_id":["27813"],"_edit_lock":["1778220007:5091"],"_edit_last":["5091"],"permalink_customizer":["ai-machine-learning-certification-course\/cloudthat-ai-ace-certified-marketing-professional"],"permalink_customizer_regenerate_status":["1"],"_thumbnail_id":["27210"],"popular_course":["0"],"_popular_course":["field_64253688bc2e5"],"course_banner_image":[""],"_course_banner_image":["field_63c69a6b81cf1"],"mobile_banner_image":[""],"_mobile_banner_image":["field_63cf93896d207"],"banner_link":[""],"_banner_link":["field_63c69a9681cf2"],"banner_image":[""],"_banner_image":["field_621873548f922"],"banner_description":["Create, execute, and optimize high\u2011impact marketing campaigns faster using AI\u2011powered marketing workflows with Microsoft 365 Copilot. "],"_banner_description":["field_612c733ed3564"],"overview_section_heading":["Course Overview of CLOUDTHAT AI ACE Certified Marketing Professional:"],"_overview_section_heading":["field_64538867ffdd0"],"after_completing_course_heading":["After completing this course, participants will be able to: "],"_after_completing_course_heading":["field_645c78ade3f50"],"after_completing_course_0_desciption":["Apply AI across core marketing workflows to reduce manual effort"],"_after_completing_course_0_desciption":["field_6103ad2f9f5b2"],"after_completing_course_1_desciption":["Use Copilot to plan campaigns, create content, and repurpose assets faster"],"_after_completing_course_1_desciption":["field_6103ad2f9f5b2"],"after_completing_course_2_desciption":["Generate consistent, on\u2011brand marketing content using structured prompts"],"_after_completing_course_2_desciption":["field_6103ad2f9f5b2"],"after_completing_course_3_desciption":["Analyze campaign performance and create insight\u2011driven narratives"],"_after_completing_course_3_desciption":["field_6103ad2f9f5b2"],"after_completing_course_4_desciption":["Use AI responsibly in external\u2011facing marketing communication"],"_after_completing_course_4_desciption":["field_6103ad2f9f5b2"],"after_completing_course":["5"],"_after_completing_course":["field_6103aae828228"],"key_features_heading":["Key Features of CLOUDTHAT AI ACE Certified Marketing Professional:"],"_key_features_heading":["field_645388ceffdd1"],"key_features_0_lists":["<span class=\"TextRun SCXW80290849 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW80290849 BCX8\">Hands\u2011on labs using Microsoft 365 Copilot (Word, PowerPoint, Excel, Outlook, Teams)<\/span><\/span><span class=\"EOP Selected SCXW80290849 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span>"],"_key_features_0_lists":["field_6103ad559f5b3"],"key_features_1_lists":["<span data-contrast=\"auto\">Real\u2011world marketing scenarios across the full marketing lifecycle<\/span>"],"_key_features_1_lists":["field_6103ad559f5b3"],"key_features_2_lists":["<span data-contrast=\"auto\">Prompt engineering for content, campaigns, ads, and messaging<\/span>"],"_key_features_2_lists":["field_6103ad559f5b3"],"key_features_3_lists":["<span class=\"TextRun SCXW9426311 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW9426311 BCX8\">AI\u2011assisted blog, email, landing page, and social media creation<\/span><\/span><span class=\"EOP Selected SCXW9426311 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span>"],"_key_features_3_lists":["field_6103ad559f5b3"],"key_features_4_lists":["<span class=\"TextRun SCXW1302157 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW1302157 BCX8\">Content repurposing frameworks using Copilot<\/span><\/span><span class=\"EOP Selected SCXW1302157 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span>"],"_key_features_4_lists":["field_6103ad559f5b3"],"key_features_5_lists":["<span class=\"TextRun SCXW259591922 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259591922 BCX8\">Campaign analysis and performance storytelling using Copilot in Excel<\/span><\/span>"],"_key_features_5_lists":["field_6103ad559f5b3"],"key_features_6_lists":["<span class=\"TextRun SCXW58456482 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW58456482 BCX8\">Exposure to Marketing Agents for content and campaign support<\/span><\/span>"],"_key_features_6_lists":["field_6103ad559f5b3"],"key_features_7_lists":["<span class=\"TextRun SCXW37324665 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW37324665 BCX8\">Live, scenario\u2011based exercises (~70\u201380% hands\u2011on)<\/span><\/span>"],"_key_features_7_lists":["field_6103ad559f5b3"],"key_features":["8"],"_key_features":["field_6103aaff28229"],"who_should_attend_heading":["Who should Attend AI ACE Certified Marketing Professional:"],"_who_should_attend_heading":["field_645388faffdd2"],"who_should_attend_0_attend_lists":["Marketing Executives and Managers"],"_who_should_attend_0_attend_lists":["field_6103adfb3f3e4"],"who_should_attend_1_attend_lists":["Digital Marketing and Growth Professionals"],"_who_should_attend_1_attend_lists":["field_6103adfb3f3e4"],"who_should_attend_2_attend_lists":["Content Writers and Content Strategists"],"_who_should_attend_2_attend_lists":["field_6103adfb3f3e4"],"who_should_attend_3_attend_lists":["Demand Generation and Campaign Managers"],"_who_should_attend_3_attend_lists":["field_6103adfb3f3e4"],"who_should_attend_4_attend_lists":["Social Media and Community Managers"],"_who_should_attend_4_attend_lists":["field_6103adfb3f3e4"],"who_should_attend_5_attend_lists":["Marketing Leaders looking to improve team productivity"],"_who_should_attend_5_attend_lists":["field_6103adfb3f3e4"],"who_should_attend":["6"],"_who_should_attend":["field_6103ab0d2822a"],"prerequisites_heading":["Prerequisites of AI ACE Certified Marketing Professional:"],"_prerequisites_heading":["field_64538a51ffdd3"],"prerequisites_text":["<li>Working knowledge of Microsoft 365 (Word, PowerPoint, Excel, Outlook, Teams) <li\\>\r\n<li>Basic understanding of marketing funnels and campaign concepts <li\\>\r\n<li>Access to Microsoft 365 tenant <li\\>\r\n<li>Access to Microsoft 365 Copilot or approved enterprise GenAI tool <li\\>\r\n<li>Laptop with stable internet connectivity <li\\>\r\n\r\n "],"_prerequisites_text":["field_612c7498c4b84"],"question_sets_details_heading":[""],"_question_sets_details_heading":["field_65d303841f38d"],"question_sets_details_description":[""],"_question_sets_details_description":["field_65d303841f38e"],"question_sets_details_button_text":[""],"_question_sets_details_button_text":["field_65d303841f38f"],"question_sets_details_question_sets":[""],"_question_sets_details_question_sets":["field_65d303841f390"],"question_sets_details":[""],"_question_sets_details":["field_65d303841f38c"],"category_features_heading":[""],"_category_features_heading":["field_644b8ff35049c"],"category_features_features":[""],"_category_features_features":["field_644b90025049d"],"category_features_cta_text":[""],"_category_features_cta_text":["field_644b90285049f"],"category_features_cta_link":[""],"_category_features_cta_link":["field_644b902d504a0"],"category_features":[""],"_category_features":["field_644b8fe15049b"],"course_features_0_heading":["Why choose CloudThat as your training partner? "],"_course_features_0_heading":["field_644a0fae0e67e"],"course_features_0_features_list_0_list":["<span class=\"TextRun SCXW93266311 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW93266311 BCX8\">Authorized Microsoft Training Partner<\/span><\/span>"],"_course_features_0_features_list_0_list":["field_644a0fc80e680"],"course_features_0_features_list_1_list":["<span class=\"TextRun SCXW209615658 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW209615658 BCX8\">Expert\u2011led, real\u2011world marketing and Copilot scenarios<\/span><\/span>"],"_course_features_0_features_list_1_list":["field_644a0fc80e680"],"course_features_0_features_list_2_list":["<span class=\"TextRun SCXW177688779 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW177688779 BCX8\">Strong hands\u2011on focus with practical marketing use cases<\/span><\/span><span class=\"EOP Selected SCXW177688779 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span>"],"_course_features_0_features_list_2_list":["field_644a0fc80e680"],"course_features_0_features_list_3_list":["<span class=\"TextRun SCXW111863688 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111863688 BCX8\">Compact 1\u2011day format for immediate productivity gains<\/span><\/span>"],"_course_features_0_features_list_3_list":["field_644a0fc80e680"],"course_features_0_features_list_4_list":["<span class=\"TextRun SCXW27708773 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW27708773 BCX8\">Post\u2011training resources, templates, and marketing prompt libraries<\/span><\/span>"],"_course_features_0_features_list_4_list":["field_644a0fc80e680"],"course_features_0_features_list":["5"],"_course_features_0_features_list":["field_644a0fb70e67f"],"course_features_0_background_color":["a:1:{i:0;s:4:\"blue\";}"],"_course_features_0_background_color":["field_644a0fde0e681"],"course_features_1_heading":["Learning Objectives of AI ACE Certified Marketing Professional: "],"_course_features_1_heading":["field_644a0fae0e67e"],"course_features_1_features_list_0_list":["<span data-contrast=\"auto\">Understand how AI fits into the modern marketing lifecycle<\/span>"],"_course_features_1_features_list_0_list":["field_644a0fc80e680"],"course_features_1_features_list_1_list":["<span data-contrast=\"auto\">Use Copilot to automate repetitive marketing activities<\/span>"],"_course_features_1_features_list_1_list":["field_644a0fc80e680"],"course_features_1_features_list_2_list":["<span class=\"TextRun SCXW29954362 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW29954362 BCX8\">Create high\u2011impact, on\u2011brand content using structured prompts<\/span><\/span>"],"_course_features_1_features_list_2_list":["field_644a0fc80e680"],"course_features_1_features_list_3_list":["<span class=\"TextRun SCXW104265384 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104265384 BCX8\">Plan and execute campaigns faster with AI support<\/span><\/span>"],"_course_features_1_features_list_3_list":["field_644a0fc80e680"],"course_features_1_features_list_4_list":["<span class=\"TextRun SCXW184512853 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW184512853 BCX8\">Repurpose content efficiently across multiple channels<\/span><\/span>"],"_course_features_1_features_list_4_list":["field_644a0fc80e680"],"course_features_1_features_list_5_list":["<span class=\"TextRun SCXW36380822 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW36380822 BCX8\">Analyze campaign data and create clear performance narratives<\/span><\/span>"],"_course_features_1_features_list_5_list":["field_644a0fc80e680"],"course_features_1_features_list_6_list":["<span class=\"TextRun SCXW190629733 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190629733 BCX8\">Apply responsible AI and data security best practices in marketing<\/span><\/span>"],"_course_features_1_features_list_6_list":["field_644a0fc80e680"],"course_features_1_features_list":["7"],"_course_features_1_features_list":["field_644a0fb70e67f"],"course_features_1_background_color":["a:1:{i:0;s:5:\"white\";}"],"_course_features_1_background_color":["field_644a0fde0e681"],"course_features":["2"],"_course_features":["field_644a0fa10e67d"],"certification_heading":["Certification Details of CLOUDTHAT AI ACE Certified Marketing Professional:"],"_certification_heading":["field_64538bffffdd5"],"certification_0_short_description":[""],"_certification_0_short_description":["field_6103ab2f2822c"],"certification_0_list_content":["Digital certificate shareable on LinkedIn or professional profiles."],"_certification_0_list_content":["field_6103ab4a2822d"],"certification_0_image":["22637"],"_certification_0_image":["field_6103ab5b2822e"],"certification":["1"],"_certification":["field_6103ab1a2822b"],"about_trainer":[""],"_about_trainer":["field_6103ab6c2822f"],"course_fee_heading":[""],"_course_fee_heading":["field_64538c1cffdd6"],"course_fee_list":[""],"_course_fee_list":["field_6103abb728234"],"brochure_pdf":[""],"_brochure_pdf":["field_61232e258f89b"],"trainer":[""],"_trainer":["field_6124990e13784"],"course_outline_heading":["Course Outline:"],"_course_outline_heading":["field_64538a8effdd4"],"course_section":["7"],"_course_section":["field_612f4f27b0276"],"note_section":[""],"_note_section":["field_616d3ed46bbd2"],"popular_sort":[""],"_popular_sort":["field_6172496402af3"],"related_courses":[""],"_related_courses":["field_61c453ca6b2dd"],"reviews_heading":[""],"_reviews_heading":["field_64538c39ffdd7"],"review_rating":[""],"_review_rating":["field_62a813a92bee6"],"total_review_count":["1899"],"_total_review_count":["field_62b002d8d2de5"],"average_review_count":["4.7"],"_average_review_count":["field_62b00367d2de6"],"faq_heading":["FAQs:"],"_faq_heading":["field_64538c59ffdd8"],"educational_schema":[""],"_educational_schema":["field_652fbbf6f589a"],"curriculum":[""],"featured":[""],"views":["17"],"level":["intermediate"],"current_students":["0"],"duration_info":["1 Day"],"video_duration":[""],"status":[""],"status_dates":[""],"not_single_sale":[""],"price":["20000"],"sale_price":[""],"sale_price_dates":[""],"enterprise_price":[""],"not_membership":[""],"affiliate_course":[""],"affiliate_course_text":[""],"affiliate_course_link":[""],"expiration_course":[""],"end_time":[""],"drip_content":[""],"prerequisites":[""],"prerequisite_passing_level":[""],"announcement":[""],"faq":["[{\"question\":\"How long is the course? \",\"answer\":\"One full day (8 hours) of instructor\u2011led training\"},{\"question\":\"Who is this course intended for?\",\"answer\":\"Marketing professionals who want to improve productivity, content quality, and campaign execution using Microsoft 365 Copilot and Generative AI. \"},{\"question\":\"Do I need prior AI or coding experience? \",\"answer\":\"No. The course is designed for non\u2011technical users and focuses on practical AI usage in marketing workflows. \"},{\"question\":\"Will the course include hands\u2011on practice? \",\"answer\":\"Yes. Approximately 70\u201380% of the course is hands\u2011on, using real\u2011world marketing scenarios and Copilot exercises.\"}]"],"course_files_pack":[""],"course_certificate":[""],"type":[""],"video_type":[""],"presto_player_idx":[""],"lesson_video":[""],"lesson_video_poster":[""],"lesson_video_width":[""],"lesson_shortcode":[""],"lesson_embed_ctx":[""],"lesson_youtube_url":[""],"lesson_stream_url":[""],"lesson_vimeo_url":[""],"lesson_ext_link_url":[""],"duration":[""],"preview":[""],"lesson_excerpt":[""],"lesson_files_pack":[""],"questions":[""],"quiz_style":[""],"duration_measure":[""],"correct_answer":[""],"passing_grade":[""],"re_take_cut":[""],"random_questions":[""],"answers":[""],"question_explanation":[""],"question_view_type":[""],"review_course":[""],"review_user":[""],"review_mark":[""],"order":[""],"absolute":[""],"sticky":[""],"sticky_threshold":[""],"sticky_threshold_color":[""],"stm_agenda":[""],"stm_host":[""],"stm_select_approved_denied":[""],"stm_multiselect_approved":[""],"stm_multiselect_denied":[""],"stm_date":[""],"stm_time":[""],"stm_timezone":[""],"stm_duration":[""],"stm_password":[""],"stm_waiting_room":[""],"stm_join_before_host":[""],"stm_host_join_start":[""],"stm_start_after_participants":[""],"stm_mute_participants":[""],"stm_enforce_login":[""],"stm_alternative_hosts":[""],"author_id":[""],"emails":[""],"wpdocs-meta-bdt":["20000"],"wpdocs-meta-gbp":["649"],"wpdocs-meta-rand":["4150"],"wpdocs-meta-aed":["2699"],"wpdocs-meta-usd":["699"],"offline_price":["25000"],"offline-bdt":["25000"],"offline-gbp":["899"],"offline-rand":[""],"offline-aed":["3599"],"offline-usd":["1599"],"_yoast_wpseo_primary_stm_lms_course_taxonomy":["61"],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_estimated-reading-time-minutes":["1"],"course_section_0_module_title":["AI Mindset for Modern Marketing"],"_course_section_0_module_title":["field_612f5535940c3"],"course_section_0_module_description":["Objective: Help marketers understand where AI fits in the marketing lifecycle and what \u201cAI efficient marketing\u201d means in daily work."],"_course_section_0_module_description":["field_612f564c921af"],"course_section_0_section_0_title":["Evolution of marketing: Manual \u2192 Tool driven \u2192 AI assisted "],"_course_section_0_section_0_title":["field_612f5233b0278"],"course_section_0_section_0_lesson_list":[""],"_course_section_0_section_0_lesson_list":["field_612f530a0ac40"],"course_section_0_section_1_title":["Key marketing challenges today:\u00a0"],"_course_section_0_section_1_title":["field_612f5233b0278"],"course_section_0_section_1_lesson_list_0_lession_title":["Content volume pressure "],"_course_section_0_section_1_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_0_section_1_lesson_list_1_lession_title":["Generic messaging"],"_course_section_0_section_1_lesson_list_1_lession_title":["field_612f533b0ac41"],"course_section_0_section_1_lesson_list_2_lession_title":["Slow campaign execution "],"_course_section_0_section_1_lesson_list_2_lession_title":["field_612f533b0ac41"],"course_section_0_section_1_lesson_list_3_lession_title":["Fragmented analytics "],"_course_section_0_section_1_lesson_list_3_lession_title":["field_612f533b0ac41"],"course_section_0_section_1_lesson_list":["4"],"_course_section_0_section_1_lesson_list":["field_612f530a0ac40"],"course_section_0_section_2_title":["Where AI creates immediate impact:\u00a0"],"_course_section_0_section_2_title":["field_612f5233b0278"],"course_section_0_section_2_lesson_list_0_lession_title":["Audience research & personas "],"_course_section_0_section_2_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_0_section_2_lesson_list_1_lession_title":["Campaign ideation "],"_course_section_0_section_2_lesson_list_1_lession_title":["field_612f533b0ac41"],"course_section_0_section_2_lesson_list_2_lession_title":["Content creation & repurposing "],"_course_section_0_section_2_lesson_list_2_lession_title":["field_612f533b0ac41"],"course_section_0_section_2_lesson_list_3_lession_title":["Performance analysis"],"_course_section_0_section_2_lesson_list_3_lession_title":["field_612f533b0ac41"],"course_section_0_section_2_lesson_list":["4"],"_course_section_0_section_2_lesson_list":["field_612f530a0ac40"],"course_section_0_section_3_title":["What AI efficient marketers do differently:  "],"_course_section_0_section_3_title":["field_612f5233b0278"],"course_section_0_section_3_lesson_list_0_lession_title":["Think in frameworks, not blank pages "],"_course_section_0_section_3_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_0_section_3_lesson_list_1_lession_title":["Use AI as a strategist + executor "],"_course_section_0_section_3_lesson_list_1_lession_title":["field_612f533b0ac41"],"course_section_0_section_3_lesson_list_2_lession_title":["Focus more on outcomes, less on formatting"],"_course_section_0_section_3_lesson_list_2_lession_title":["field_612f533b0ac41"],"course_section_0_section_3_lesson_list":["3"],"_course_section_0_section_3_lesson_list":["field_612f530a0ac40"],"course_section_0_section_4_title":["Activity "],"_course_section_0_section_4_title":["field_612f5233b0278"],"course_section_0_section_4_lesson_list_0_lession_title":["Map one real campaign \u2192 identify 3 marketing activities AI can accelerate "],"_course_section_0_section_4_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_0_section_4_lesson_list":["1"],"_course_section_0_section_4_lesson_list":["field_612f530a0ac40"],"course_section_0_section":["5"],"_course_section_0_section":["field_612f51e6b0277"],"course_section_1_module_title":["Generative AI Fundamentals for Marketing\u00a0"],"_course_section_1_module_title":["field_612f5535940c3"],"course_section_1_module_description":["Objective: Build trust, quality awareness, and responsible GenAI usage in marketing contexts."],"_course_section_1_module_description":["field_612f564c921af"],"course_section_1_section_0_title":["What GenAI can and cannot do in marketing"],"_course_section_1_section_0_title":["field_612f5233b0278"],"course_section_1_section_0_lesson_list":[""],"_course_section_1_section_0_lesson_list":["field_612f530a0ac40"],"course_section_1_section_1_title":["Common marketing use cases:  "],"_course_section_1_section_1_title":["field_612f5233b0278"],"course_section_1_section_1_lesson_list_0_lession_title":["Content ideation"],"_course_section_1_section_1_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_1_section_1_lesson_list_1_lession_title":["Copy drafting"],"_course_section_1_section_1_lesson_list_1_lession_title":["field_612f533b0ac41"],"course_section_1_section_1_lesson_list_2_lession_title":["Headline variations"],"_course_section_1_section_1_lesson_list_2_lession_title":["field_612f533b0ac41"],"course_section_1_section_1_lesson_list_3_lession_title":["CTA optimization"],"_course_section_1_section_1_lesson_list_3_lession_title":["field_612f533b0ac41"],"course_section_1_section_1_lesson_list":["4"],"_course_section_1_section_1_lesson_list":["field_612f530a0ac40"],"course_section_1_section_2_title":["Quality risks: "],"_course_section_1_section_2_title":["field_612f5233b0278"],"course_section_1_section_2_lesson_list_0_lession_title":["Generic content "],"_course_section_1_section_2_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_1_section_2_lesson_list_1_lession_title":["Brand voice dilution "],"_course_section_1_section_2_lesson_list_1_lession_title":["field_612f533b0ac41"],"course_section_1_section_2_lesson_list_2_lession_title":["Factual inaccuracies "],"_course_section_1_section_2_lesson_list_2_lession_title":["field_612f533b0ac41"],"course_section_1_section_2_lesson_list":["3"],"_course_section_1_section_2_lesson_list":["field_612f530a0ac40"],"course_section_1_section_3_title":["Responsible AI in marketing: "],"_course_section_1_section_3_title":["field_612f5233b0278"],"course_section_1_section_3_lesson_list_0_lession_title":["What data is safe to share "],"_course_section_1_section_3_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_1_section_3_lesson_list_1_lession_title":["Human review checkpoints "],"_course_section_1_section_3_lesson_list_1_lession_title":["field_612f533b0ac41"],"course_section_1_section_3_lesson_list_2_lession_title":["Ethical use in public communication "],"_course_section_1_section_3_lesson_list_2_lession_title":["field_612f533b0ac41"],"course_section_1_section_3_lesson_list":["3"],"_course_section_1_section_3_lesson_list":["field_612f530a0ac40"],"course_section_1_section_4_title":["Activity "],"_course_section_1_section_4_title":["field_612f5233b0278"],"course_section_1_section_4_lesson_list_0_lession_title":["Review a weak AI generated marketing post \u2192 identify issues \u2192 improve it "],"_course_section_1_section_4_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_1_section_4_lesson_list":["1"],"_course_section_1_section_4_lesson_list":["field_612f530a0ac40"],"course_section_1_section":["5"],"_course_section_1_section":["field_612f51e6b0277"],"course_section_2_module_title":[" Prompt Engineering for High Impact Marketing Content "],"_course_section_2_module_title":["field_612f5535940c3"],"course_section_2_module_description":["Objective: Enable marketers to consistently generate high-quality, on-brand content using structured prompts."],"_course_section_2_module_description":["field_612f564c921af"],"course_section_2_section_0_title":["Prompt design for marketing: "],"_course_section_2_section_0_title":["field_612f5233b0278"],"course_section_2_section_0_lesson_list_0_lession_title":["Brand voice & tone "],"_course_section_2_section_0_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_2_section_0_lesson_list_1_lession_title":["Target audience "],"_course_section_2_section_0_lesson_list_1_lession_title":["field_612f533b0ac41"],"course_section_2_section_0_lesson_list_2_lession_title":["Funnel stage "],"_course_section_2_section_0_lesson_list_2_lession_title":["field_612f533b0ac41"],"course_section_2_section_0_lesson_list_3_lession_title":["Channel constraints "],"_course_section_2_section_0_lesson_list_3_lession_title":["field_612f533b0ac41"],"course_section_2_section_0_lesson_list_4_lession_title":["CTA intent "],"_course_section_2_section_0_lesson_list_4_lession_title":["field_612f533b0ac41"],"course_section_2_section_0_lesson_list":["5"],"_course_section_2_section_0_lesson_list":["field_612f530a0ac40"],"course_section_2_section_1_title":["Prompting for:\u00a0"],"_course_section_2_section_1_title":["field_612f5233b0278"],"course_section_2_section_1_lesson_list_0_lession_title":["Blogs & articles "],"_course_section_2_section_1_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_2_section_1_lesson_list_1_lession_title":["Email campaigns "],"_course_section_2_section_1_lesson_list_1_lession_title":["field_612f533b0ac41"],"course_section_2_section_1_lesson_list_2_lession_title":["Landing pages "],"_course_section_2_section_1_lesson_list_2_lession_title":["field_612f533b0ac41"],"course_section_2_section_1_lesson_list_3_lession_title":["Ad copy"],"_course_section_2_section_1_lesson_list_3_lession_title":["field_612f533b0ac41"],"course_section_2_section_1_lesson_list_4_lession_title":["Social media posts "],"_course_section_2_section_1_lesson_list_4_lession_title":["field_612f533b0ac41"],"course_section_2_section_1_lesson_list_5_lession_title":["Creating multivariant content for A\/B testing "],"_course_section_2_section_1_lesson_list_5_lession_title":["field_612f533b0ac41"],"course_section_2_section_1_lesson_list":["6"],"_course_section_2_section_1_lesson_list":["field_612f530a0ac40"],"course_section_2_section_2_title":["Hands-on Lab: Draft -"],"_course_section_2_section_2_title":["field_612f5233b0278"],"course_section_2_section_2_lesson_list_0_lession_title":["blog outline + intro"],"_course_section_2_section_2_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_2_section_2_lesson_list_1_lession_title":["email campaign (3 subject line variations)"],"_course_section_2_section_2_lesson_list_1_lession_title":["field_612f533b0ac41"],"course_section_2_section_2_lesson_list_2_lession_title":["ad copy variations for the same offer"],"_course_section_2_section_2_lesson_list_2_lession_title":["field_612f533b0ac41"],"course_section_2_section_2_lesson_list":["3"],"_course_section_2_section_2_lesson_list":["field_612f530a0ac40"],"course_section_2_section":["3"],"_course_section_2_section":["field_612f51e6b0277"],"course_section_3_module_title":["AI Powered Audience, Persona & Campaign Ideation "],"_course_section_3_module_title":["field_612f5535940c3"],"course_section_3_module_description":["Objective: Improve targeting accuracy and campaign relevance using AI. "],"_course_section_3_module_description":["field_612f564c921af"],"course_section_3_section_0_title":["AI assisted persona creation: "],"_course_section_3_section_0_title":["field_612f5233b0278"],"course_section_3_section_0_lesson_list_0_lession_title":["Role, goals, pain points "],"_course_section_3_section_0_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_3_section_0_lesson_list_1_lession_title":["Buying triggers "],"_course_section_3_section_0_lesson_list_1_lession_title":["field_612f533b0ac41"],"course_section_3_section_0_lesson_list_2_lession_title":["Content preferences"],"_course_section_3_section_0_lesson_list_2_lession_title":["field_612f533b0ac41"],"course_section_3_section_0_lesson_list":["3"],"_course_section_3_section_0_lesson_list":["field_612f530a0ac40"],"course_section_3_section_1_title":["Campaign ideation using AI:  "],"_course_section_3_section_1_title":["field_612f5233b0278"],"course_section_3_section_1_lesson_list_0_lession_title":["Theme generation "],"_course_section_3_section_1_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_3_section_1_lesson_list_1_lession_title":["Messaging angles "],"_course_section_3_section_1_lesson_list_1_lession_title":["field_612f533b0ac41"],"course_section_3_section_1_lesson_list_2_lession_title":["Value propositions "],"_course_section_3_section_1_lesson_list_2_lession_title":["field_612f533b0ac41"],"course_section_3_section_1_lesson_list":["3"],"_course_section_3_section_1_lesson_list":["field_612f530a0ac40"],"course_section_3_section_2_title":["Using Copilot to accelerate:"],"_course_section_3_section_2_title":["field_612f5233b0278"],"course_section_3_section_2_lesson_list_0_lession_title":["Brief creation "],"_course_section_3_section_2_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_3_section_2_lesson_list_1_lession_title":["Internal alignment "],"_course_section_3_section_2_lesson_list_1_lession_title":["field_612f533b0ac41"],"course_section_3_section_2_lesson_list_2_lession_title":["Campaign planning "],"_course_section_3_section_2_lesson_list_2_lession_title":["field_612f533b0ac41"],"course_section_3_section_2_lesson_list":["3"],"_course_section_3_section_2_lesson_list":["field_612f530a0ac40"],"course_section_3_section_3_title":["Handson Lab: Create a Campaign Brief -"],"_course_section_3_section_3_title":["field_612f5233b0278"],"course_section_3_section_3_lesson_list_0_lession_title":["Target persona, Core message, Content mix, Success metrics "],"_course_section_3_section_3_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_3_section_3_lesson_list":["1"],"_course_section_3_section_3_lesson_list":["field_612f530a0ac40"],"course_section_3_section":["4"],"_course_section_3_section":["field_612f51e6b0277"],"course_section_4_module_title":["AI for Content Creation & Repurposing at Scale\u00a0"],"_course_section_4_module_title":["field_612f5535940c3"],"course_section_4_module_description":["Objective: Increase content output without increasing effort. "],"_course_section_4_module_description":["field_612f564c921af"],"course_section_4_section_0_title":["Using AI to:\u00a0"],"_course_section_4_section_0_title":["field_612f5233b0278"],"course_section_4_section_0_lesson_list_0_lession_title":["Expand one idea into multiple formats "],"_course_section_4_section_0_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_4_section_0_lesson_list_1_lession_title":["Repurpose longform content into shortform"],"_course_section_4_section_0_lesson_list_1_lession_title":["field_612f533b0ac41"],"course_section_4_section_0_lesson_list_2_lession_title":["Maintain consistency across channels "],"_course_section_4_section_0_lesson_list_2_lession_title":["field_612f533b0ac41"],"course_section_4_section_0_lesson_list_3_lession_title":["Copilot in Word, PowerPoint & Teams for collaboration "],"_course_section_4_section_0_lesson_list_3_lession_title":["field_612f533b0ac41"],"course_section_4_section_0_lesson_list":["4"],"_course_section_4_section_0_lesson_list":["field_612f530a0ac40"],"course_section_4_section_1_title":["Handson Lab: Convert-"],"_course_section_4_section_1_title":["field_612f5233b0278"],"course_section_4_section_1_lesson_list_0_lession_title":["1 blog \u2192 LinkedIn post, email snippet, slide outline"],"_course_section_4_section_1_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_4_section_1_lesson_list_1_lession_title":["1 webinar topic \u2192 landing page + promo posts "],"_course_section_4_section_1_lesson_list_1_lession_title":["field_612f533b0ac41"],"course_section_4_section_1_lesson_list":["2"],"_course_section_4_section_1_lesson_list":["field_612f530a0ac40"],"course_section_4_section":["2"],"_course_section_4_section":["field_612f51e6b0277"],"course_section_5_module_title":["AI Driven Campaign Analysis & Performance Narratives "],"_course_section_5_module_title":["field_612f5535940c3"],"course_section_5_module_description":["Objective: Move from raw metrics to clear marketing insights."],"_course_section_5_module_description":["field_612f564c921af"],"course_section_5_section_0_title":["AI assisted analysis in Excel:  "],"_course_section_5_section_0_title":["field_612f5233b0278"],"course_section_5_section_0_lesson_list_0_lession_title":["Campaign metrics "],"_course_section_5_section_0_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_5_section_0_lesson_list_1_lession_title":["Trend identification "],"_course_section_5_section_0_lesson_list_1_lession_title":["field_612f533b0ac41"],"course_section_5_section_0_lesson_list_2_lession_title":["Dropoff analysis "],"_course_section_5_section_0_lesson_list_2_lession_title":["field_612f533b0ac41"],"course_section_5_section_0_lesson_list_3_lession_title":["Generating: Performance summaries, Insight narratives, Optimization recommendations "],"_course_section_5_section_0_lesson_list_3_lession_title":["field_612f533b0ac41"],"course_section_5_section_0_lesson_list":["4"],"_course_section_5_section_0_lesson_list":["field_612f530a0ac40"],"course_section_5_section_1_title":["Hands-on Lab: Create a Campaign Performance Narrative:\u00a0 "],"_course_section_5_section_1_title":["field_612f5233b0278"],"course_section_5_section_1_lesson_list_0_lession_title":["What worked, What didn\u2019t, What to optimize next "],"_course_section_5_section_1_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_5_section_1_lesson_list":["1"],"_course_section_5_section_1_lesson_list":["field_612f530a0ac40"],"course_section_5_section":["2"],"_course_section_5_section":["field_612f51e6b0277"],"course_section_6_module_title":["Marketing Agents, Operating Model & Capstone "],"_course_section_6_module_title":["field_612f5535940c3"],"course_section_6_module_description":["Objective: Move from individual AI usage to AI enabled marketing systems."],"_course_section_6_module_description":["field_612f564c921af"],"course_section_6_section_0_title":["Marketing Agent concepts:\u00a0"],"_course_section_6_section_0_title":["field_612f5233b0278"],"course_section_6_section_0_lesson_list_0_lession_title":["Content generation agents "],"_course_section_6_section_0_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_6_section_0_lesson_list_1_lession_title":["Social media agents"],"_course_section_6_section_0_lesson_list_1_lession_title":["field_612f533b0ac41"],"course_section_6_section_0_lesson_list_2_lession_title":["Campaign support agents"],"_course_section_6_section_0_lesson_list_2_lession_title":["field_612f533b0ac41"],"course_section_6_section_0_lesson_list_3_lession_title":["Defining human vs AI responsibilities "],"_course_section_6_section_0_lesson_list_3_lession_title":["field_612f533b0ac41"],"course_section_6_section_0_lesson_list_4_lession_title":["Governance, review, and brand safety "],"_course_section_6_section_0_lesson_list_4_lession_title":["field_612f533b0ac41"],"course_section_6_section_0_lesson_list_5_lession_title":["Building a reusable Marketing Prompt Library "],"_course_section_6_section_0_lesson_list_5_lession_title":["field_612f533b0ac41"],"course_section_6_section_0_lesson_list":["6"],"_course_section_6_section_0_lesson_list":["field_612f530a0ac40"],"course_section_6_section_1_title":["Capstone Activity:"],"_course_section_6_section_1_title":["field_612f5233b0278"],"course_section_6_section_1_lesson_list_0_lession_title":["Design an AI Enabled Marketing Workflow for one real initiative"],"_course_section_6_section_1_lesson_list_0_lession_title":["field_612f533b0ac41"],"course_section_6_section_1_lesson_list":["1"],"_course_section_6_section_1_lesson_list":["field_612f530a0ac40"],"course_section_6_section":["2"],"_course_section_6_section":["field_612f51e6b0277"]},"acf":[],"_links":{"self":[{"href":"https:\/\/www.cloudthat.com\/training\/wp-json\/wp\/v2\/stm-courses\/27812"}],"collection":[{"href":"https:\/\/www.cloudthat.com\/training\/wp-json\/wp\/v2\/stm-courses"}],"about":[{"href":"https:\/\/www.cloudthat.com\/training\/wp-json\/wp\/v2\/types\/stm-courses"}],"author":[{"embeddable":true,"href":"https:\/\/www.cloudthat.com\/training\/wp-json\/wp\/v2\/users\/5091"}],"version-history":[{"count":6,"href":"https:\/\/www.cloudthat.com\/training\/wp-json\/wp\/v2\/stm-courses\/27812\/revisions"}],"predecessor-version":[{"id":28471,"href":"https:\/\/www.cloudthat.com\/training\/wp-json\/wp\/v2\/stm-courses\/27812\/revisions\/28471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cloudthat.com\/training\/wp-json\/wp\/v2\/media\/27210"}],"wp:attachment":[{"href":"https:\/\/www.cloudthat.com\/training\/wp-json\/wp\/v2\/media?parent=27812"}],"wp:term":[{"taxonomy":"stm_lms_course_taxonomy","embeddable":true,"href":"https:\/\/www.cloudthat.com\/training\/wp-json\/wp\/v2\/stm_lms_course_taxonomy?post=27812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}