Exam MB-220 (Microsoft Dynamics 365 Marketing)
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Course sections
Section 1
Course Outline
Section 2
Module 1: Configure Dynamics 365 Marketing
1
In this module, you will learn about advanced settings, marketing content, templates, and integrations in Dynamics 365 for Marketing.
Section 3
Lessons:
1
Configure organization and management settings
2
Configure marketing settings
3
Configure events settings
Section 4
Module 2: Manage Segments and Lists
1
This module will review how to create, manage, and use segments and subscription centers.
Section 5
Lessons:
1
Create and manage segments
2
Create and manage subscription centers and lists
Section 6
Module 3: Manage Marketing Forms and Pages
1
This module will cover how to create marketing forms and pages.
Section 7
Lessons:
1
Manage forms
2
Manage marketing pages
Section 8
Module 4: Manage Leads Accounts and Contacts
1
This module will cover how to manage customers as accounts or contacts, and how to nurture them through the lead lifecycle.
Section 9
Lessons:
1
Create and manage leads
2
Manage accounts and contacts
Section 10
Module 5: Manage Marketing Emails and Customer Journeys
1
This module will cover how to create email messages and customer journeys in Dynamics 365 Marketing.
Section 11
Lessons:
1
Create marketing emails
2
Create customer journeys
Section 12
Module 6: Manage Events
1
This module will review the customer journey creation process.
Section 13
Lessons:
1
Create an on-site event
2
Create a webinar event
3
Promote and manage events
Section 14
Module 7: Create Surveys with Dynamics 365 Customer Voice
1
This module will demonstrate how to create and distribute surveys to customers.
Section 15
Lessons:
1
Create a survey project
2
Create surveys with Dynamics 365 Customer Voice
3
Send Dynamics 365 Customer Voice surveys
Section 16
Module 8: Analyze Insights in Dynamics 365 Marketing
1
In this module, you will learn about using insights functionality to view and analyze data related to your marketing initiatives.
Section 17
Lessons:
1
Evaluate marketing initiatives with analytics
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