{"id":9767,"date":"2022-01-03T13:39:44","date_gmt":"2022-01-03T13:39:44","guid":{"rendered":"https:\/\/blog.cloudthat.com\/?p=9767"},"modified":"2024-06-25T11:05:44","modified_gmt":"2024-06-25T11:05:44","slug":"amazon-pinpoint-quick-guide-for-beginners","status":"publish","type":"blog","link":"https:\/\/www.cloudthat.com\/resources\/blog\/amazon-pinpoint-quick-guide-for-beginners","title":{"rendered":"Amazon Pinpoint: Quick Guide for Beginners"},"content":{"rendered":"<p>In today\u2019s competitive business environment keeping in constant contact with customers has become crucial in the digital space. Amazon Pinpoint helps businesses do exactly that. Amazon Pinpoint is a scalable and flexible inbound and outbound marketing communications service that ensures better customer experience and engagement. This blog post is a quick guide helping beginners to understand Amazon Pinpoint with precision.<\/p>\n<table style=\"height: 146px;\" border=\"3\" width=\"307\">\n<tbody>\n<tr>\n<td><span style=\"color: #000080;\"><strong>TABLE OF CONTENT<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#What is Amazon Pinpoint?\">What is Amazon Pinpoint?<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#Send emails using Amazon Pinpoint\">Send emails using Amazon Pinpoint<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#Steps to create a message template\">Steps to create a message template <\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#Conclusion\">Conclusion<\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"#About CloudThat\">About CloudThat<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h1><\/h1>\n<h1><\/h1>\n<h1 id=\"What is Amazon Pinpoint?\">What is Amazon Pinpoint?<\/h1>\n<p>Amazon Pinpoint is an AWS service that one can use to engage with their customers across multiple messaging channels. Amazon Pinpoint can be used to send push notifications, in-app notifications, emails, text messages, voice messages, and messages over custom channels. It includes segmentation, campaign, and journey features that help to send the right message to the right customer at the right time over the right channel.<\/p>\n<p><strong>Features of Amazon Pinpoint :<\/strong><\/p>\n<ul>\n<li><strong>Define audience segments &#8211; <\/strong>A segment designates which users receive the messages that are sent from a campaign or journey.<\/li>\n<li><strong>Engage your audience with messaging campaigns &#8211; <\/strong>A campaign sends tailored messages on a schedule that is defined.<\/li>\n<li><strong>Create user journeys &#8211; <\/strong>Using journeys, messages can be sent to their customers based on their attributes, behaviors, and activities.<\/li>\n<li><strong>Provide consistent messaging with templates &#8211; <\/strong>A message template contains content and settings that one can reuse in messages that are sent for any of the Amazon Pinpoint projects.<\/li>\n<li><strong>Analyze user behavior &#8211; <\/strong>Insights of the audience and the effectiveness of the campaigns and messaging activities can be gained by using the analytics that Amazon Pinpoint provides.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0 Let\u2019s deep dive into how Amazon Pinpoint works.!!<\/p>\n<h1 id=\"Send emails using Amazon Pinpoint\">Send emails using Amazon Pinpoint<\/h1>\n<p><strong>Step 1: <\/strong>Sign in\u00a0to the AWS console and search for <strong>Amazon Pinpoint<\/strong> in the search bar and select the service.<\/p>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture135.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9770\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture135-300x117.png\" alt=\"\" width=\"554\" height=\"216\" \/><\/a><\/p>\n<p><strong>Step 2: \u00a0<\/strong>Provide the appropriate name for the project and click on <strong>Create a project<\/strong>.<\/p>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture214.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9771\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture214-300x81.png\" alt=\"\" width=\"552\" height=\"149\" \/><\/a><\/p>\n<p><strong>Step 3: \u00a0<\/strong>Once the project is created click on the <strong>Email<\/strong> feature to configure.<\/p>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture312.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9772\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture312-300x112.png\" alt=\"\" width=\"549\" height=\"205\" \/><\/a><\/p>\n<p><strong>Step 4:\u00a0 <\/strong>Enter the sender&#8217;s email address to get it verified.<\/p>\n<ul>\n<li>Click on <strong>Verify<\/strong><\/li>\n<li>A verification email is sent to the mentioned mail-id<\/li>\n<li>Once the email address is verified click on <strong>Save<\/strong><\/li>\n<li>Click on <strong>Email identities <\/strong>on the left panel and check the status is verified for the email address<\/li>\n<\/ul>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture49.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9775\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture49-300x160.png\" alt=\"\" width=\"561\" height=\"299\" \/><\/a><\/p>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture57.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9774\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture57-300x74.png\" alt=\"\" width=\"559\" height=\"138\" \/><\/a><\/p>\n<h1 id=\"Steps to create a message template\"><\/h1>\n<p><strong>Step 5:\u00a0 <\/strong>Click on the project created in <strong>Step 2, <\/strong>select the <strong>Segments<\/strong> from the left panel &amp; click on <strong>Create a segment.<\/strong><\/p>\n<p><strong>Note:<\/strong>\u00a0A segment is a group of\u00a0customers that share certain attributes.<\/p>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture69.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9776\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture69-300x77.png\" alt=\"\" width=\"557\" height=\"143\" \/><\/a><\/p>\n<ul>\n<li>Select <strong>Import a segment<\/strong><\/li>\n<li>Provide the appropriate name for the segment<\/li>\n<li>In the specifications of the Import method select one of the below:<\/li>\n<li>Upload files from your computer<\/li>\n<\/ul>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture77.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9777\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture77-300x223.png\" alt=\"\" width=\"549\" height=\"408\" \/><\/a><\/p>\n<ul>\n<li>Import files from an Amazon S3 bucket<\/li>\n<li>Create an S3 bucket and upload the CSV file, mention the S3 URL<\/li>\n<li>Mention the IAM Role or use the existing one if created<\/li>\n<li>Click on <strong>Create segment<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture85.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9778\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture85-300x229.png\" alt=\"\" width=\"548\" height=\"418\" \/><\/a><\/p>\n<p><strong>Step 6:\u00a0 <\/strong>Segment is created, and the file is imported successfully.<\/p>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture96.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9779\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture96-300x49.png\" alt=\"\" width=\"551\" height=\"90\" \/><\/a><\/p>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture106.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9780\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture106-300x59.png\" alt=\"\" width=\"549\" height=\"108\" \/><\/a><\/p>\n<p><strong>Step 7:\u00a0 <\/strong>Select the <strong>Campaigns<\/strong> from the left panel &amp; click on <strong>Create a campaign.<\/strong><\/p>\n<p><strong>Note:<\/strong> A\u00a0campaign\u00a0is an\u00a0initiation for the message that engages a specific audience segment.<\/p>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture1112.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9781\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture1112-300x61.png\" alt=\"\" width=\"546\" height=\"111\" \/><\/a><\/p>\n<p><strong>Step 8:\u00a0 <\/strong>Provide the appropriate name for the campaign<\/p>\n<ul>\n<li>Select the Campaign type as Standard campaign<\/li>\n<li>Select the Channel as Email for the campaign created. Click on <strong>Enable this channel and verify an identity <\/strong><\/li>\n<\/ul>\n<p><strong><u>Note:<\/u><\/strong> <strong>Email channel verification is a one-time process for each project created.<\/strong><\/p>\n<ul>\n<li>Click on<strong> Save <\/strong>after providing the required information<\/li>\n<li>Now, select the channel type as <strong>Email<\/strong> and click on <strong>Next<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture1210.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9782\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture1210-300x103.png\" alt=\"\" width=\"545\" height=\"187\" \/><\/a><\/p>\n<ul>\n<li>Select the segment created and click on <strong>Next<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture136.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9783\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture136-300x72.png\" alt=\"\" width=\"542\" height=\"130\" \/><\/a><\/p>\n<ul>\n<li>Either choose the email template created\/create a new email message.<\/li>\n<li>If you choose an existing email template then the template dialog box will open choose the template to be sent &amp; click on <strong>Choose template. <\/strong>Click on<\/li>\n<\/ul>\n<p><strong><u>Note:<\/u><\/strong> <strong>Steps for creating a message template are provided at the end.<\/strong><\/p>\n<ul>\n<li>If you choose to create a new email message type the message that you want to send.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture144.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9784\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture144-300x109.png\" alt=\"\" width=\"537\" height=\"195\" \/><\/a><\/p>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture155.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9785\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture155-300x96.png\" alt=\"\" width=\"534\" height=\"171\" \/><\/a><\/p>\n<ul>\n<li>Set the schedule for the campaign based upon the requirements, provide the appropriate time zone &amp; click on <strong>Next<\/strong>.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture165.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9786\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture165-300x121.png\" alt=\"\" width=\"533\" height=\"215\" \/><\/a><\/p>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture183.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9787\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture183-300x83.png\" alt=\"\" width=\"531\" height=\"147\" \/><\/a><\/p>\n<ul>\n<li>Review the details and click on <strong>Launch Campaign<\/strong>.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture184.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9788\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture184-300x83.png\" alt=\"\" width=\"528\" height=\"146\" \/><\/a><\/p>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture192.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9789\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture192-300x61.png\" alt=\"\" width=\"526\" height=\"107\" \/><\/a><\/p>\n<p><strong>Step 10:\u00a0 <\/strong>The campaign is created successfully, and endpoints will get the email sent.<\/p>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture201.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9790\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture201-300x58.png\" alt=\"\" width=\"528\" height=\"102\" \/><\/a><\/p>\n<h1 id=\"Steps to create a message template\">Steps to create a message template<\/h1>\n<p><strong>Step 1:\u00a0 <\/strong>Select the Message templates from the left panel &amp; click on <strong>Create template.<\/strong><\/p>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture215.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9791\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture215-300x51.png\" alt=\"\" width=\"553\" height=\"94\" \/><\/a><\/p>\n<p><strong>Step 2:\u00a0 <\/strong>Select the Channel as <strong>Email<\/strong> &amp; provide the name &amp; description for the template.<\/p>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture223.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9792\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture223-300x120.png\" alt=\"\" width=\"553\" height=\"221\" \/><\/a><\/p>\n<p><strong>Step 3:\u00a0 <\/strong>Provide the subject and email need to be sent to the recipients, click on <strong>Create<\/strong>.<\/p>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture232.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9793\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture232-300x79.png\" alt=\"\" width=\"551\" height=\"145\" \/><\/a><\/p>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture242.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9794\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture242-300x117.png\" alt=\"\" width=\"549\" height=\"214\" \/><\/a><\/p>\n<p><strong>Step 4: The message<\/strong>\u00a0template is created successfully.<\/p>\n<p><a href=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture252.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9795\" src=\"https:\/\/content.cloudthat.com\/resources\/wp-content\/uploads\/2022\/11\/Picture252-300x75.png\" alt=\"\" width=\"548\" height=\"137\" \/><\/a><\/p>\n<h1 id=\"Conclusion\">Conclusion<\/h1>\n<p><strong>Amazon Pinpoint help to<\/strong> achieve the business needs of organizations and institutions by keeping their customer\u2019s constant contact. Using this, businesses can keep their customers updated with the latest news, products, and information, and constantly draw their attention.<\/p>\n<h1 id=\"About CloudThat\">About CloudThat<\/h1>\n<p><a href=\"https:\/\/www.cloudthat.com\/\" target=\"_blank\" rel=\"noopener\"><strong>CloudThat<\/strong> <\/a>provides end-to-end support with all the AWS services. As a pioneer in the Cloud Computing consulting realm, we are\u00a0 AWS (Amazon Web Services) Advanced Consulting Partner, and Training partner. We are on a mission to build\u00a0a robust\u00a0cloud computing ecosystem by disseminating\u00a0knowledge on technological intricacies within the cloud space. Read more about <a href=\"https:\/\/www.cloudthat.com\/expert-advisory\/\" target=\"_blank\" rel=\"noopener\"><strong>CloudThat\u2019s Consulting and Expert Advisory.<\/strong><\/a><\/p>\n<h1>FAQs<\/h1>\n<h2><strong>Amazon Pinpoint vs Amazon SNS: What are the differences?<\/strong><\/h2>\n<p>Both Amazon Pinpoint and Amazon SNS are called &#8220;Mobile Push Messaging Tools&#8221;.<\/p>\n<p><strong>Amazon Pinpoint<\/strong> helps to carry out the following activities:<\/p>\n<ul>\n<li>\u00a0Understanding user behavior<\/li>\n<li>Creation of targeted campaigns<\/li>\n<li>Measuring Results<\/li>\n<\/ul>\n<p><strong>Amazon SNS <\/strong>supports publishing messages once and delivers multiple times facility. This feature helps to send individual direct messages with Apple, Google, or Amazon devices or broadcast\u00a0messages to multiple mobile devices with a single publish request.<\/p>\n<p>In nutshell with Amazon SNS or Amazon SES one has to set up an application to manage each message&#8217;s target audience, content, and delivery schedule But with Amazon Pinpoint it is easy to create message templates, delivery schedules, full campaigns, and highly-targeted segments.<\/p>\n<h2><b>Does Amazon Pinpoint store my customer data?<\/b><\/h2>\n<p>Yes. Amazon Pinpoint maintains a backup of the user, endpoint, and event data but having said this only limited AWS employees have access to your data stored in Amazon Pinpoint as AWS takes utmost care to ensure the data privacy of users.<\/p>\n<h2>\u00a0<strong>\u00a0<\/strong><\/h2>\n<h1>References<\/h1>\n<p><a href=\"https:\/\/aws.amazon.com\/pinpoint\/features\/\">https:\/\/aws.amazon.com\/pinpoint\/features\/<\/a><\/p>\n<p><a href=\"https:\/\/aws.amazon.com\/pinpoint\/\">https:\/\/aws.amazon.com\/pinpoint\/<\/a><\/p>\n<p><a href=\"https:\/\/docs.aws.amazon.com\/pinpoint\/\">https:\/\/docs.aws.amazon.com\/pinpoint\/<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":241,"featured_media":9798,"parent":0,"comment_status":"open","ping_status":"open","template":"","blog_category":[3606,5593,3607],"user_email":"daneshwarim@cloudthat.com","published_by":"324","primary-authors":"","secondary-authors":"","acf":[],"_links":{"self":[{"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/wp\/v2\/blog\/9767"}],"collection":[{"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/wp\/v2\/users\/241"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/wp\/v2\/comments?post=9767"}],"version-history":[{"count":1,"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/wp\/v2\/blog\/9767\/revisions"}],"predecessor-version":[{"id":45788,"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/wp\/v2\/blog\/9767\/revisions\/45788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/wp\/v2\/media?parent=9767"}],"wp:term":[{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/wp\/v2\/blog_category?post=9767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}