{"id":13361,"date":"2022-07-15T05:34:58","date_gmt":"2022-07-15T05:34:58","guid":{"rendered":"https:\/\/blog.cloudthat.com\/?p=13361"},"modified":"2024-06-25T10:57:21","modified_gmt":"2024-06-25T10:57:21","slug":"netflix-partners-with-microsoft-for-its-new-ad-based-subscription-plans","status":"publish","type":"blog","link":"https:\/\/www.cloudthat.com\/resources\/blog\/netflix-partners-with-microsoft-for-its-new-ad-based-subscription-plans","title":{"rendered":"Netflix Partners with Microsoft for its New Ad-based Subscription Plans"},"content":{"rendered":"<p><span style=\"color: #000000;\">Netflix- a pioneer in OTT-based entertainment for the first time offers advertisement based lower-priced subscription plans in addition to its popular ads-free basic, standard, and premium plans. Interestingly for this new venture, Netflix has partnered with Microsoft and all ads served on Netflix will be exclusively available through the Microsoft platform.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">According to Netflix sources, this initiative helps them to offer new premium value to their ecosystem of marketers and partners and ensure they offer more options to their customers.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">Microsoft sources say this initiative is an endorsement of their approach to privacy, which is primarily built upon protecting customers\u2019 information.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">Overall, Netflix is all set to expand its customer base by streaming its content through different types of subscription plans for which ad-based streaming is a new inclusion.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">You can read the complete story at this link:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.afaqs.com\/news\/media\/microsoft-named-netflixs-partner-for-new-consumer-subscription-plan?utm_source=LinkedinCompanyPage&amp;utm_medium=LinkedinCompanyPage\"><span data-contrast=\"none\">https:\/\/www.afaqs.com\/news\/media\/microsoft-named-netflixs-partner-for-new-consumer-subscription-plan?utm_source=LinkedinCompanyPage&amp;utm_medium=LinkedinCompanyPage<\/span><\/a><span data-contrast=\"auto\"> \u00a0 <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"author":219,"featured_media":13362,"parent":0,"comment_status":"open","ping_status":"open","template":"","blog_category":[3607],"user_email":"prarthitm@cloudthat.com","published_by":"324","primary-authors":"","secondary-authors":"","acf":[],"_links":{"self":[{"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/wp\/v2\/blog\/13361"}],"collection":[{"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/wp\/v2\/users\/219"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/wp\/v2\/comments?post=13361"}],"version-history":[{"count":1,"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/wp\/v2\/blog\/13361\/revisions"}],"predecessor-version":[{"id":45732,"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/wp\/v2\/blog\/13361\/revisions\/45732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/wp\/v2\/media?parent=13361"}],"wp:term":[{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.cloudthat.com\/resources\/wp-json\/wp\/v2\/blog_category?post=13361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}